Content Strategy
€1,000.00
Duration: 30 min
From concept to execution, building a content planning framework that helps clients highlight their most incredible assets. Creating content is one thing, but planning out how it should be delivered and what form of media will be most suitable to the needs of the target group is another. Clients don't always know what they want, but luckily, that's why content professionals exist. Crafting compelling brand-specific content campaigns is our bread and butter. We analyze the audience, the platforms they are most likely to use, what appeals to them, and derive the necessary keywords. Psychographic details help us build a customer profile that can provide a roadmap for future content deployment. We create specialized calendars that clients can monitor as we work and provide us feedback where necessary. Our process: - Client and content audit: see what works and what doesn't - Develop a plan: Sometimes we get right to the content but other times we create content guidelines - Develop content: we pilot-test our content with the client or A/B test it with audiences - Implement necessary changes: Nothing is perfect and everything can be improved A case study in content planning: https://promoguy.nl/blog/content-production-case-dutch-visualisation-firms/