Full service list - https://promoguy.nl/optimization/ Where does it start? It all starts with knowing where you’re currently at. Only then can you determine where you want to be. Our SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the final results. 1. GETTING THE LAY OF THE LAND The first thing we do when auditing your website for SEO is to configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit. 2. AUDITING ACCESSIBILITY / SITE PERFORMANCE We look at how search engines are currently able to access your website. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages. 3. INDEXABILITY Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results). We do this quite simply by running search queries through Google and learning how many pages on your website are being indexed. We’ll run brand searches along with basic keywords (industry, product, location) and record the results. In the event you’re being blocked, we’ll dig to learn why and then propose a solution for fixing any errors preventing your site to get back in the rankings. 4. ON-PAGE RANKING FACTORS Knowing what content to put on a website and create the best user experience by providing useful information is much more important than flashy design. Content converts, not colors. Creating a content strategy is defined by the organization and has to be organization driven. Content should come from inside out and represent the best quality which will help users to understand the message you are sending, find what they are looking for, share your stuff. We are here to help design an actionable strategy for making most of your website. When we start working together, we will dive in into allocating and identifying resources which your company already has in order to fix the gaps and align responsibilities, timelines and governance within your organization. In the end, we will get a working and executable strategy which will increase the value of your website and will allow boosting your content game online. 4. ON-PAGE RANKING FACTORS While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles, including: How popular your website currently is compared to the competition? Are you getting backlinks from popular websites? Are you gaining or losing popularity over time? Is your website trustworthy? How many domains link to you? What is the Page Authority and Domain Authority? How is your social engagement? 6. COMPETITIVE ANALYSIS After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.