Servizi

Marketing lets us tell your story. We provide planning, execution, and evaluation as part of our services. From content to web design to social media, our end-to-end services give you the spotlight online.

Facebook, Twitter, Linkedin, Instagram and TikTok are the most important channels for any business which wants to effectively communicate and reach out to their target audience. In its core, businesses on social media is aimed at engaging and connecting with their audience. This includes potential clients who interact with the shared posts and become a part of your brands' loyal audience. Social Media Marketing for many years now helps businesses (Small and Medium businesses as well!) in achieving success by creating an audience who can convert and become a loyal customer of what you are doing. All you need is to establish social presence which shows that your business is active, that you are ready for them. It is important to understand that relationships are not built overnight and that this process can take quite some time to establish yourself as a business across different Social Media channels. We help businesses understand the target market audience so that the message which they are crafting represents who they are, and what they do. We create a plan together, so that your content is more likely to engage with your target audience. Communication is key and it has to be built over time. Nevertheless, return on investment is worth it.

When it comes to advertising, you should look for a company that does it all. We start with an audit and develop a marketing plan. Next, we execute mock-ups according to the company's needs. We run digital ads across all relevant channels with absolute accuracy, utilising A/B tests, Google keywords, and a lot more. Finally, we assess, evaluate, and then improve on the process to produce the highest ROI ad campaign.

Full list - https://promoguy.nl/performance/ Promoguys' solutions don't come out of a box ready to plug and play. We pride ourselves on identifying your challenges quickly and designing strategies to address them, always keeping on the top of our minds your business's need for minimal disruption. We have been delivering digital marketing services to our clients internationally. Based on your current digital marketing needs, our recommended approach always involves in-depth research of your business. Our methodologies involve years of practice that allow attracting users through content that's valuable to your target audience. High-level implementation of digital marketing tactics used will deliver true return on your investment. We employ a wide range of research tools to develop a comprehensive digital marketing strategy that will meet your acquisition goals. If you have any questions or concerns, please don't hesitate to contact us! What do we deliver? - A Unique company profile which will help to focus on goals and communicate those goals - A customized solution tailored to your company needs - An implementation plan that takes into account the challenges of organizational change and sets benchmarks for success - Implementation services and support to help overcome obstacles and smooth the path as your solution is rolling out - Ongoing project management and analytics that ensure benchmarks are met and tactics are modified to reflect the evolving needs of the organization and its clients - And much much more in the digital world!

Full service list - https://promoguy.nl/optimization/ Where does it start? It all starts with knowing where you’re currently at. Only then can you determine where you want to be. Our SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the final results. 1. GETTING THE LAY OF THE LAND The first thing we do when auditing your website for SEO is to configure our crawling tools and start collecting data associated with your site to learn where you currently rank. We’ll review your Google Analytics and review your traffic patterns and consult Google Webmaster Tools free diagnostic tools. Having all of this data at our disposal we’re ready to begin the audit. 2. AUDITING ACCESSIBILITY / SITE PERFORMANCE We look at how search engines are currently able to access your website. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages. 3. INDEXABILITY Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing them (including them in results). We do this quite simply by running search queries through Google and learning how many pages on your website are being indexed. We’ll run brand searches along with basic keywords (industry, product, location) and record the results. In the event you’re being blocked, we’ll dig to learn why and then propose a solution for fixing any errors preventing your site to get back in the rankings. 4. ON-PAGE RANKING FACTORS Knowing what content to put on a website and create the best user experience by providing useful information is much more important than flashy design. Content converts, not colors. Creating a content strategy is defined by the organization and has to be organization driven. Content should come from inside out and represent the best quality which will help users to understand the message you are sending, find what they are looking for, share your stuff. We are here to help design an actionable strategy for making most of your website. When we start working together, we will dive in into allocating and identifying resources which your company already has in order to fix the gaps and align responsibilities, timelines and governance within your organization. In the end, we will get a working and executable strategy which will increase the value of your website and will allow boosting your content game online. 4. ON-PAGE RANKING FACTORS While what’s on your website is important for SEO, what’s off the website is just as important. Your site’s quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles, including: How popular your website currently is compared to the competition? Are you getting backlinks from popular websites? Are you gaining or losing popularity over time? Is your website trustworthy? How many domains link to you? What is the Page Authority and Domain Authority? How is your social engagement? 6. COMPETITIVE ANALYSIS After we’ve reviewed your site in detail, we’ll also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.

Why Data? We love data! We work based on data! Data is the key to many business solutions online. We provide custom-tailored and meaningful analysis which will help you make more informed decisions. We work together with you to understand your business goals, we dig into your performance data and advice in order for you to make marketing decisions confidently. Data is the new driver, it does have an impact on every business performance. Using data in the smart approach which reassures your business decisions. What is our approach? Strategy Step one is to understand what we are working with by auditing the current google analytics set up and start researching and discovering new designs to implement and gather data relevant to you and your business Implementation During this phase, we create metrics, parameters and custom dimensions which we recommend that are important for your website based on the results found in the strategy phase. Optimization Continuous monitoring and processing of the data analytics and delivery of the important insights to lead your business and help your decision-making process. We study reports regularly to make sure the data and metrics are relevant and driving you to where your business wants to be. Training Our team is eager to share the knowledge and provide ongoing education and training to you and your team so they can be empowered to guide you and the business to sustained success! What we do Best? - Transform Data Into Actionable Insight - Keep Your Analytics Implementation up to Date - Prove Digital Return on Investment We Transform Data Into Actionable Insight Data alone is pretty much useless information if you do not make sense of it. We are turning this information into actionable insight using different methodologies and visualizing it into easy to understand operations. Explaining from where we arrived at conclusions is crucial and we always explain who, what, where, how and why. Keep Your Analytics Implementation up to Date As a Google Marketing Platform Sales Partner, we really look into what Google changes in their algorithms and adapt ASAP. This takes away the headache from you allowing you to focus on your business while we worry about the rest. We will keep you informed about the latest changes of course! Prove Digital Return on Investment We understand that you might have to provide your management and stakeholders with the value digital brings to your business, and how is it useful. We are here to help to transform the data into comprehensive visualized presentations which will explain the business value to those that need to understand.

Facebook, Twitter, Linkedin, Instagram and TikTok are the most important channels for any business which wants to effectively communicate and reach out to their target audience. In its core, businesses on social media aimed at engaging and connecting with their audience. This includes potential clients who interact with the shared posts and become a part of your brands' loyal audience. Social Media Marketing for many years now helps businesses (Small and Medium businesses as well!) in achieving success by creating an audience who can convert and become a loyal customer of what you are doing. All you need is to establish social presence which shows that your business is active, that you are ready for them. It is important to understand that relationships are not built overnight and that this process can take quite some time to establish yourself as a business across different Social Media channels. We help businesses understand the target market audience so that the message which you are crafting represents who you are, and what you do. We create a plan together so that your content is more likely to engage with your target audience. The communication is key which was to be built over time, nevertheless return on investment is worth it.

From concept to execution, building a content planning framework that helps clients highlight their most incredible assets. Creating content is one thing, but planning out how it should be delivered and what form of media will be most suitable to the needs of the target group is another. Clients don't always know what they want, but luckily, that's why content professionals exist. Crafting compelling brand-specific content campaigns is our bread and butter. We analyze the audience, the platforms they are most likely to use, what appeals to them, and derive the necessary keywords. Psychographic details help us build a customer profile that can provide a roadmap for future content deployment. We create specialized calendars that clients can monitor as we work and provide us feedback where necessary. Our process: - Client and content audit: see what works and what doesn't - Develop a plan: Sometimes we get right to the content but other times we create content guidelines - Develop content: we pilot-test our content with the client or A/B test it with audiences - Implement necessary changes: Nothing is perfect and everything can be improved A case study in content planning: https://promoguy.nl/blog/content-production-case-dutch-visualisation-firms/

Our branding services allow companies to ground their identities in functional descriptions and communicate their core essence to audiences. We build brand stories and empower our clients with the necessary frameworks that allow them to build future communication plans. These services include everything from brand consultation to the creation of branding elements like logos and guidelines. An example of our work process is available: https://promoguy.nl/blog/brand-strategy-communicating-brand-story/

The growth of ecommerce has surfaced several challenges for brands, from cross-channel measurement and optimisation, to bridging the gap between retail and media. Having a clear and consistent strategy is key to success in this area. To adapt to the new Commerce landscape, we constantly evolve our market-leading strategies for driving online conversions. Our omni-channel approach targeting individuals across brand sites, social channels, marketplaces and retail stores drives immediate commerce results at scale. Our Commerce solution starts with identifying consumer intent across marketplaces, retail spaces, and within brands’ own websites. This holistic framework is critical in driving business performance. Then, building on this holistic framework, we use information collected by our proprietary data and activation platforms, to understand subtle and real time nuances and guide brands to greater performance platform to platform, market to market. Thanks to a unique combination of multi-market expertise, global presence, and cross-channel capabilities, we help brands all-in-one approach to get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail stores. The results are immediate, consistent and scalable.

Turning your web domain into a hub for all your online operations. What we offer: - Design Augmentation Appealing and purposeful design choices do wonders for how your website will guide visitors through the customer’s journey. Our promise is to build functionality into every step of the process, using the client’s objectives as a roadmap for website architecture. The next evolution of your online operations is waiting. - Creating Synergy Across Platforms & Devices The modern online audience is fragmented across so many formats and online devices that it can be daunting to create consistent services. We strive to create harmony between all formats, from mobile to tablet to PC. Building your brand requires a uniform voice that can be accessed everywhere. - Multi-Faceted Development We understand that every website is a multi-functional tool. It can be a storefront, a marketing hub, an information source, a recruitment platform, and so much more. Most importantly though it is all of these things and the face of the company. 88% of consumers research before they buy and your site is a major part of their decision-making process. With our help, you can put your best foot forward. A case study in web design and optimization processes: https://promoguy.nl/blog/website-development-case-cryptocurrency-pool/

At Promoguy, we create content and media items from the ground up: - We examine gaps in the client's media portfolio - We run analytics to find the ideal point of attack and provide a crucial keywords and topics - Our media team creates new media items optimized for maximum engagement - Finally, we recalibrate the performance of the media items based on new data Our main role is to create a framework and (if necessary) style guideline to empower client's to create their own media in the future even after our job is done.