FONDA - Digitalagentur und Werbeagentur in Wien

For us, the customer rules. And by “customer” we mean our customers. A digital strategy that does not radically focus on customer experience is possible, but pointless. Especially when it comes to strategic issues, an insider’s perspective doesn’t provide any answers. We help our customers to take on the perspective of their customers and to develop a digital strategy that meets real needs. We don’t dazzle our customers with bullshit buzzwords or promise them the moon. We provide a high level of consulting where competence meets craftsmanship that can clearly be seen – with UX, design, technology and the accompanying communication that bring the strategy to full development. We know what is realistically possible – and what belongs in the realm of “digital fairy tales”. With us by their side, our customers can take advantage of very real opportunities arising from digitization. Depending on the industry and company, these can be new revenue streams through new digital services and products as well as increasing efficiency in sales and customer service through automation and gaining access to new markets and customer groups. The various facets of digitization present companies with very different challenges. It brings disruption to some, a strong impact on business to others. But one thing is crucial for everyone to be competitive: you have to be at the forefront, recognize trends early on (and distinguish them from short-lived hypes), and adjust your business accordingly. We have a number of examples of this. We strategically planned the introduction of a new digital service for a freight forwarding company. We have identified suitable customer touchpoints for an industrial company. For a financial services provider we developed a roadmap for the digital transformation of its customer communications. We can name many more examples and would be happy to do so over a cup of coffee in a personal conversation. We can also talk about how we approach strategic concepts and think about successful, digital business models for a wide variety of industries, how we formulate and implement corporate goals in the digital space, and how we can digitally transform business processes. When developing a strategy we work intensively with our customers, coordinate closely with their stakeholders, and take into account the expectations and wishes of their users (as though they were our own). Three Steps to a Digital Strategy: 1. Get to Know Users and the Market Situation A truly good strategy doesn’t poke around in the fog, but relies on good data and facts. We use the most appropriate methods for our user research and analyses: - User sessions and focus groups - Web analytics and conversion tracking - Market research: online surveys, telephone surveys - Best practice, benchmark analyses 2. Develop a Professional Digital Strategy How can we be sure that a strategy fits to your company? Quite simply: we work closely with our clients throughout the entire process. With joint workshops we are be able to develop a focused and effective digital strategy on the following topics: - Digital Transformation - Development or adaptation of a digital business model - Digital Growth Strategy - Marketing Automation - Omnichannel - Content Strategy - Partnering 3. Competent Implementation Support What does the best strategy count for if it can’t be implemented or if it wastes customer experience opportunities? Exactly nothing! That’s why we also think about how a digital strategy can be implemented in concrete projects. If we were mistaken in our strategic thinking for digital transformation, we would very likely have to pay for it ourselves. Because we also implement strategically important projects for most customers – complete with a comprehensive service design concept, well thought-out UX, a fresh design, and state-of-the-art digital technology. But naturally we are also available to support implementation by third parties, because, for example, a customer has their own IT department or preferred implementation partners. With reviews and as advisory members of the project team, we ensure that the projects are implemented in line with the strategy.

Whether for a university, a bank, a start-up or a beverage manufacturer, we conceptualize, design and build state-of-the-art websites in all possible sizes and for a wide variety of purposes – and always with a guaranteed optimal user experience. You can see this for yourself: since 2005, we have built, optimized and renewed over 500 websites, operate and maintain many of them, and ensure that they are reliably found with sophisticated SEO and professional online marketing. A really good website can be recognized at first glance: users “feel” in a fraction of a second whether a website is top-notch. But not everything on the surface (user interface) is necessary for success. At a glance, the website must first be found and it must load quickly. The UI design (web design) must immediately show the user that it is a high-quality website. Users need to be able to navigate the website easily and be guided to the desired result of their visit, whether this is a registration, purchase, information, or something else entirely. It needs compelling text and strong images and/or video content, as well as graphics that present complex information in an easily understandable way. All functions and, if necessary, interface connections must work reliably and smoothly. In many cases, especially for public institutions, accessibility is a core requirement. And, of course, a website must be secure against hacker attacks. In summary: the expectations of the users must not only be met, but exceeded in the sense of an optimal user experience – the same applies, of course, to the expectations of our customers. We can set the bar so high because at FONDA we have perfected all the disciplines required to develop and operate such a state-of-the-art website. Our specialists are constantly learning and working together in well-rehearsed teams to ensure that the various disciplines mesh seamlessly and efficiently. - Requirements analysis and conception - Search Engine Optimisation - User Experience (UX) Design - User Interface (Design) - Copywriting and Editing - Frontend Development - CMS Entwicklung - Conversion Optimierung - Barrierefreiheit - Video and Photography As a web agency, we offer our customers all the ingredients needed for an impressive web presence of the best quality. But we have gone a big step further in founding the subsidiary FONDA Labs which, as a software company, brings top quality to all technical disciplines. A website without a content management system (CMS) is hardly imaginable today, except in a few exceptional cases. Businesses need control over their online content and must be able to respond quickly and easily to the need for change. There are thousands of providers for modern CMS, and each system has its advantages and disadvantages. Based on experience, we have narrowed down the circle to the following common systems and, together with our customers, select the CMS that best fits the requirements of the project and the needs of the customers. We work with these CMS: - TYPO3 - Drupal - Ibexa - WordPress - Magnolia - Liferay - Kentico - Sharepoint Choosing the right basic system is also an essential component of success for online shops. The systems must be secure, have a high degree of flexibility for the implementation of your own ideas and be “too big to fail”. With the shop systems of smaller providers, there is a risk that the system will no longer be developed further and you will have maneuvered yourself into a dead end that will force a relaunch. We use: - Shopware - WooCommerce In addition to websites in the conventional sense, we build many complex applications based on web technologies. These can be insurance calculators or real estate searches, configurators or booking systems, GIS systems and much more. With such web-based applications, perfect usability is even more important than with websites since the applications are worthless for the users if they cannot operate them. We therefore ensure the usability of web-based applications through careful user research and multi-stage usability reviews and testing.

You can analyse the needs of the target groups in detail, plan the campaign perfectly and put together the best implementation team for all media channels – but if the idea doesn’t work, it’s all for nothing. That’s why our creative people don’t rest until they’ve worked out a really strong idea. Because only with a brilliant idea will your advertising campaign get the desired attention from the target group by standing out from the “clutter” of the thousands of messages that rain down on us all day every day. We plan cross-media advertising campaigns right from the start. All channels that are relevant to the campaign, such as digital, social, TV, radio, print, out of home, etc., are planned in an integrated way, precisely coordinated and linked to one another. Whether digital, social, print or video: our experts from a wide range of disciplines work together with a great deal of expertise and creativity to implement the advertising material for almost all media channels in-house. For the production of radio spots and elaborately produced TV commercials, we work together with selected, experienced production partners. With a great deal of experience and commitment, we take on the professional media planning and execution of campaigns in all media channels for you. We work on a purely fee-based basis and completely dispense with hidden kick-backs and similar (quite common in the industry), non-transparent billing practices. As with online-only marketing, we also emphasize careful measurement of success across all media channels and the entire conversion funnel (end-to-end tracking) for cross-media campaigns.

It’s the experience that counts. Namely, the experience that users, customers and employees have with your brand at various touchpoints. There’s a lot at stake when it comes to UX (user experience), CX (customer experience), and EX (employee experience), regardless of where the contact with the brand happens: in an app, on a website or terminal, by phone or in a store – anywhere. We are an experienced UX agency and can help you with four disciplines to design an outstanding “experience” to strengthen your brand in the long term. 1. User Research: What Users Really Want There is always a gap between what you think users want and what they really want. We know this from more than 200 user research projects. Our portfolio of methods is well maintained so that we can apply the right combination for each project, e.g.: - “Customer Top Tasks” analyses - Focus Groups - Online Surveys - Surveys and Interviews - Acceptance checks - Web Analytics (e.g., Google Analytics) - Social Media Analyses Only when we have a clear picture of the needs and preferences of users are we satisfied. Then we can build everything else on a solid basis. 2. User Experience (UX) Design: To the Point The optimal user experience (UX) lies in the “sweet spot” between the dimensions of user needs, economic goals, and technical framework conditions. Our UX designers always have these three dimensions in mind when they develop the information architecture, including sketches, wireframes and prototypes (click dummies), which serve as the basis for coordination with stakeholders and for user testing, but also as a template for the graphic design (the GUI) and serve as documentation of the requirements for technical implementation. 3. User Interface (UI) Design: Love at First Sight Users decide at the speed of light whether they love an application or not. The decisive factor is the quality of the graphical user interface (GUI) – or in other words: the design must be convincing from the very first second. Our UI designers achieve this by first creating a basic UI design based on a well thought-out UX design and then designing all page types and modules for apps, websites and terminals, in an agile dialogue with the customer. Our designers are always a step ahead. This keeps their designs young for a long time. To ensure that the new digital application blends in harmoniously with the range of other media channels, we naturally take an existing corporate design into account. 4. Usability Review and Testing: The Acid Test Your own judgment is good, but objective results are better. That’s why our usability experts thoroughly check the usability of all new developments. With expert reviews and usability tests, problems can be diagnosed in good time. Of course, our usability team also provides optimization suggestions. By the way: we not only offer thorough usability reviews and tests for projects that we are developing. We are also happy to put digital applications that already exist to the test. If the user interface (UI) design doesn’t rock, success won’t follow. While that might be clear, it’s less clear what other factors also play an important role in assessing user experience (UX). This includes being able to find the app or website, the right wording, an understandable structure, short loading times, transparent processes, and much more. Therefore, we do not see UX/UI design as a merged function, but rather as two very different disciplines, each of which is practiced by dedicated experts. PS: The “Classic Web Designer” doesn’t Exist Anymore Because we are sometimes asked: classic web designers like those in the early 2000s, who did everything from conception, UX and UI design, to programming, are already a thing of the past. Today, the skill sets required for all these individual specialist areas are too extensive for a single person to be able to develop high-quality digital products.

Data on user behaviour can be used to identify what drives users and how an offer needs to be designed so that it is really well received. Proactive web analysis – naturally within the framework of legal requirements – will continue to be the basis for successful action in the digital space in the future. We support our customers in developing and implementing sustainable tracking infrastructures and optimizing their web presence in line with their individual business goals. This includes the following core disciplines: - Online tracking / web analytics - Development and implementation of customized tracking strategies - Optimization of conversion rates The framework for GDPR-compliant tracking is changing rapidly. Nevertheless, compliant web analytics solutions are possible. All that is needed is precise preparation and an awareness of the opportunities and risks. We help identify suitable systems (Google Analytics, Matomo, eTracker, etc.) and embed them in your digital infrastructure. In four simple steps we arrive at a suitable strategy for meaningful web analytics: - A joint meeting to determine your tracking or web analytics needs - Deriving suitable tracking solutions or creating an optimization plan for existing systems – with anonymous data, without PII - Advice on the implementation of GDPR-compliant tracking. - Developing a strategy for your web analytics. There are many conceptual and technical approaches to web analytics that are sustainable for companies and users. One of them is server-side tracking. Tracking is set up in such a way that the use of third-party cookies is practically a thing of the past. In addition, much more control can be exercised over the transmitted data. An example of this is the complete removal of IP addresses before they are sent to Google Analytics. Apart from complying with GDPR, the most important thing when setting up a tracking system is the right strategy and proper implementation. Because if you think about what really matters early on, you will get a more efficient tool that provides new, reliable insights into user behaviour and performance every day. The basis for this is a solid tracking concept that is tailored to the needs of your business. The information from tracking is valuable. But it is not of value in itself, it is a means to an end. The aim is to lead the user to act without disruptions in the user experience. In short, it’s about conversion optimization. With conversion optimization, all levels along the conversion funnel are examined. To do this, we look at all the analogue or digital action steps that a user goes through until the action goal is reached. The action goal can be, for example, that a user registers or buys something. Funnel analysis is a very good way to formulate, implement and test optimization hypotheses. To do this, we take the following five steps in consultation with our customers: - Identification and analysis of funnel levels - Formulation of recommendations for action (hypotheses) in coordination with the goals of the tracking strategy - Adaptation of assets (advertising materials, website modules, content elements, etc.) - Set up and execute testing (e.g. A/B testing) - Evaluate results and implement accordingly

Nothing works without branding. Without a strong identity, there is no attention, no recognition, no differentiation from the competition, no trust. This must be stated clearly. A convincing brand, on the other hand, conveys the value proposition of a product or a service at a glance. We support our customers with solid branding know-how to make their brand relevant and attractive – and take them through all the steps to achieve this goal: from the development of a brand identity to a future-proof corporate design. This firm foundation is formed by a solid, timeless brand personality, which we define with authentic brand values. We build upon this brand personality to enable a consistent brand management: brand name, claim, corporate design, employer branding activities, and much more. We don’t have to reinvent the wheel. We can very often build on existing brand concepts, which we professionally bring up to date with a great deal of finesse. The brand and its identity are essential prerequisites for the further design processes in which services, apps, websites and other touchpoints are designed. We make a point of ensuring that our designs are durable and easily adaptable to future requirements. Among other specialist areas of good design, at FONDA we cover the following: CORPORATE DESIGN: To communicate a brand consistently and recognizably across all media channels – digital, print, ATL (above-the-line), social – a strong corporate design is needed. We develop memorable, unmistakable logos and forward-looking corporate design concepts that are also guaranteed to optimally function digitally. UX & UI DESIGN:With GUI (Graphic User Interface) you don’t get a second chance to make a first impression. Everything simply must fit – and immediately appeal to the end customer. This is what our UI designers are good at, and they and pay special attention to ease of use, whether it’s for an app, a website or another digital platform. An essential prerequisite for a GUI that rocks is a well thought-out UX design, which our experts develop using state-of-the-art methods – from user research and wireframes to clickable prototypes. SERVICE DESIGN: Long overlooked, it is now very clear that services must also be well designed in order to convince the end customer. Our service designers take a holistic view of the entire customer journey in order to optimize all aspects of the customer experience. It’s not just about websites and mobile apps, it’s about the entire system behind them. This includes the procedures and processes within a company as well as all touchpoints with customers. MOTION DESIGN: The trend has been unbroken for years: images are getting bigger – and more moving. As important as texts are in the right places, moving images are increasingly essential. Our motion design experts create moving images for the web, apps and TV, emphasizing the modernity and dynamism of a brand.