Website Creation

For us, the customer rules. And by “customer” we mean our customers. A digital strategy that does not radically focus on customer experience is possible, but pointless. Especially when it comes to strategic issues, an insider’s perspective doesn’t provide any answers. We help our customers to take on the perspective of their customers and to develop a digital strategy that meets real needs. We don’t dazzle our customers with bullshit buzzwords or promise them the moon. We provide a high level of consulting where competence meets craftsmanship that can clearly be seen – with UX, design, technology and the accompanying communication that bring the strategy to full development. We know what is realistically possible – and what belongs in the realm of “digital fairy tales”. With us by their side, our customers can take advantage of very real opportunities arising from digitization. Depending on the industry and company, these can be new revenue streams through new digital services and products as well as increasing efficiency in sales and customer service through automation and gaining access to new markets and customer groups. The various facets of digitization present companies with very different challenges. It brings disruption to some, a strong impact on business to others. But one thing is crucial for everyone to be competitive: you have to be at the forefront, recognize trends early on (and distinguish them from short-lived hypes), and adjust your business accordingly. We have a number of examples of this. We strategically planned the introduction of a new digital service for a freight forwarding company. We have identified suitable customer touchpoints for an industrial company. For a financial services provider we developed a roadmap for the digital transformation of its customer communications. We can name many more examples and would be happy to do so over a cup of coffee in a personal conversation. We can also talk about how we approach strategic concepts and think about successful, digital business models for a wide variety of industries, how we formulate and implement corporate goals in the digital space, and how we can digitally transform business processes. When developing a strategy we work intensively with our customers, coordinate closely with their stakeholders, and take into account the expectations and wishes of their users (as though they were our own). Three Steps to a Digital Strategy: 1. Get to Know Users and the Market Situation A truly good strategy doesn’t poke around in the fog, but relies on good data and facts. We use the most appropriate methods for our user research and analyses: - User sessions and focus groups - Web analytics and conversion tracking - Market research: online surveys, telephone surveys - Best practice, benchmark analyses 2. Develop a Professional Digital Strategy How can we be sure that a strategy fits to your company? Quite simply: we work closely with our clients throughout the entire process. With joint workshops we are be able to develop a focused and effective digital strategy on the following topics: - Digital Transformation - Development or adaptation of a digital business model - Digital Growth Strategy - Marketing Automation - Omnichannel - Content Strategy - Partnering 3. Competent Implementation Support What does the best strategy count for if it can’t be implemented or if it wastes customer experience opportunities? Exactly nothing! That’s why we also think about how a digital strategy can be implemented in concrete projects. If we were mistaken in our strategic thinking for digital transformation, we would very likely have to pay for it ourselves. Because we also implement strategically important projects for most customers – complete with a comprehensive service design concept, well thought-out UX, a fresh design, and state-of-the-art digital technology. But naturally we are also available to support implementation by third parties, because, for example, a customer has their own IT department or preferred implementation partners. With reviews and as advisory members of the project team, we ensure that the projects are implemented in line with the strategy.

You can analyse the needs of the target groups in detail, plan the campaign perfectly and put together the best implementation team for all media channels – but if the idea doesn’t work, it’s all for nothing. That’s why our creative people don’t rest until they’ve worked out a really strong idea. Because only with a brilliant idea will your advertising campaign get the desired attention from the target group by standing out from the “clutter” of the thousands of messages that rain down on us all day every day. We plan cross-media advertising campaigns right from the start. All channels that are relevant to the campaign, such as digital, social, TV, radio, print, out of home, etc., are planned in an integrated way, precisely coordinated and linked to one another. Whether digital, social, print or video: our experts from a wide range of disciplines work together with a great deal of expertise and creativity to implement the advertising material for almost all media channels in-house. For the production of radio spots and elaborately produced TV commercials, we work together with selected, experienced production partners. With a great deal of experience and commitment, we take on the professional media planning and execution of campaigns in all media channels for you. We work on a purely fee-based basis and completely dispense with hidden kick-backs and similar (quite common in the industry), non-transparent billing practices. As with online-only marketing, we also emphasize careful measurement of success across all media channels and the entire conversion funnel (end-to-end tracking) for cross-media campaigns.

It’s the experience that counts. Namely, the experience that users, customers and employees have with your brand at various touchpoints. There’s a lot at stake when it comes to UX (user experience), CX (customer experience), and EX (employee experience), regardless of where the contact with the brand happens: in an app, on a website or terminal, by phone or in a store – anywhere. We are an experienced UX agency and can help you with four disciplines to design an outstanding “experience” to strengthen your brand in the long term. 1. User Research: What Users Really Want There is always a gap between what you think users want and what they really want. We know this from more than 200 user research projects. Our portfolio of methods is well maintained so that we can apply the right combination for each project, e.g.: - “Customer Top Tasks” analyses - Focus Groups - Online Surveys - Surveys and Interviews - Acceptance checks - Web Analytics (e.g., Google Analytics) - Social Media Analyses Only when we have a clear picture of the needs and preferences of users are we satisfied. Then we can build everything else on a solid basis. 2. User Experience (UX) Design: To the Point The optimal user experience (UX) lies in the “sweet spot” between the dimensions of user needs, economic goals, and technical framework conditions. Our UX designers always have these three dimensions in mind when they develop the information architecture, including sketches, wireframes and prototypes (click dummies), which serve as the basis for coordination with stakeholders and for user testing, but also as a template for the graphic design (the GUI) and serve as documentation of the requirements for technical implementation. 3. User Interface (UI) Design: Love at First Sight Users decide at the speed of light whether they love an application or not. The decisive factor is the quality of the graphical user interface (GUI) – or in other words: the design must be convincing from the very first second. Our UI designers achieve this by first creating a basic UI design based on a well thought-out UX design and then designing all page types and modules for apps, websites and terminals, in an agile dialogue with the customer. Our designers are always a step ahead. This keeps their designs young for a long time. To ensure that the new digital application blends in harmoniously with the range of other media channels, we naturally take an existing corporate design into account. 4. Usability Review and Testing: The Acid Test Your own judgment is good, but objective results are better. That’s why our usability experts thoroughly check the usability of all new developments. With expert reviews and usability tests, problems can be diagnosed in good time. Of course, our usability team also provides optimization suggestions. By the way: we not only offer thorough usability reviews and tests for projects that we are developing. We are also happy to put digital applications that already exist to the test. If the user interface (UI) design doesn’t rock, success won’t follow. While that might be clear, it’s less clear what other factors also play an important role in assessing user experience (UX). This includes being able to find the app or website, the right wording, an understandable structure, short loading times, transparent processes, and much more. Therefore, we do not see UX/UI design as a merged function, but rather as two very different disciplines, each of which is practiced by dedicated experts. PS: The “Classic Web Designer” doesn’t Exist Anymore Because we are sometimes asked: classic web designers like those in the early 2000s, who did everything from conception, UX and UI design, to programming, are already a thing of the past. Today, the skill sets required for all these individual specialist areas are too extensive for a single person to be able to develop high-quality digital products.

Data on user behaviour can be used to identify what drives users and how an offer needs to be designed so that it is really well received. Proactive web analysis – naturally within the framework of legal requirements – will continue to be the basis for successful action in the digital space in the future. We support our customers in developing and implementing sustainable tracking infrastructures and optimizing their web presence in line with their individual business goals. This includes the following core disciplines: - Online tracking / web analytics - Development and implementation of customized tracking strategies - Optimization of conversion rates The framework for GDPR-compliant tracking is changing rapidly. Nevertheless, compliant web analytics solutions are possible. All that is needed is precise preparation and an awareness of the opportunities and risks. We help identify suitable systems (Google Analytics, Matomo, eTracker, etc.) and embed them in your digital infrastructure. In four simple steps we arrive at a suitable strategy for meaningful web analytics: - A joint meeting to determine your tracking or web analytics needs - Deriving suitable tracking solutions or creating an optimization plan for existing systems – with anonymous data, without PII - Advice on the implementation of GDPR-compliant tracking. - Developing a strategy for your web analytics. There are many conceptual and technical approaches to web analytics that are sustainable for companies and users. One of them is server-side tracking. Tracking is set up in such a way that the use of third-party cookies is practically a thing of the past. In addition, much more control can be exercised over the transmitted data. An example of this is the complete removal of IP addresses before they are sent to Google Analytics. Apart from complying with GDPR, the most important thing when setting up a tracking system is the right strategy and proper implementation. Because if you think about what really matters early on, you will get a more efficient tool that provides new, reliable insights into user behaviour and performance every day. The basis for this is a solid tracking concept that is tailored to the needs of your business. The information from tracking is valuable. But it is not of value in itself, it is a means to an end. The aim is to lead the user to act without disruptions in the user experience. In short, it’s about conversion optimization. With conversion optimization, all levels along the conversion funnel are examined. To do this, we look at all the analogue or digital action steps that a user goes through until the action goal is reached. The action goal can be, for example, that a user registers or buys something. Funnel analysis is a very good way to formulate, implement and test optimization hypotheses. To do this, we take the following five steps in consultation with our customers: - Identification and analysis of funnel levels - Formulation of recommendations for action (hypotheses) in coordination with the goals of the tracking strategy - Adaptation of assets (advertising materials, website modules, content elements, etc.) - Set up and execute testing (e.g. A/B testing) - Evaluate results and implement accordingly