Copywriting

Point Taken Public Relations Firm: How We Manage Your Public Image & Create Change Your image is everything. A comprehensive business or nonprofit public relations plan manages all messages distributed to the public on behalf of your business. From media relations to social media and special events to internal communications, Point Taken Communications oversees all of your public relations planning to ensure all PR tactics support your business or nonprofit goals and helps create positive change. Point Taken Communications, a Jacksonville public relations firm, offers corporate, small business and nonprofit public relations planning tactics including: Media Relations Crisis Communications Public Speaking Planning Internal Communications Government Relations Social Media Management Event Planning Social Media Social Media Influencer Relations Blogging Copywriting Content Marketing Media Training IGTV & Stories Training Facebook Live & Stories Training IGTV & Stories Production Facebook Live & Stories Production Video Production Contact us now to find out how public relations firm Point Taken Communications can manage all of your corporate, small business or nonprofit communications planning.

What Makes Point Taken Nonprofit and Business Web Design Different? Point Taken specializes in nonprofit and business marketing and public relations. As content marketers, we believe your website content should drive the development of your site. With a team of experienced writers who know how to create compelling calls to action, Point Taken develops well-written, mobile-friendly, search-engine friendly, user-friendly websites designed to convert visitors into leads and drive change. How Does Point Taken Build Nonprofit and Business Web Sites? Point Taken builds all of our national and Jacksonville website design in WordPress, making them easy for business executives or nonprofit leaders to update with news, awards or promotions. Our nonprofit and business websites are designed for optimal search engine optimization (SEO) so your prospects, leads and customers can easily find your presence on the web. We also add analytics plugins (bits of software to extend your WordPress site’s functionality) so you can tell where your prospects, leads and customers are coming from and which of your marketing efforts are producing the best return on your investment. Our content marketing services ensure your website is filled with information your potential clients want to hear, providing them with vital resources to help move them from through the sales cycle. With marketing automation, we help you dig deeper to see who is visiting your site, what activity they are taking on your website and score your prospects, leads and customers so you can automatically send them emails to encourage them to purchase your product or services or donate to your organization. What Nationwide and Jacksonville Website Design Services Does Point Taken Offer? Domain Name Registration Hosting Account Creation Setup of Secure Socket Layer (SSL) Certificates WordPress Theme Selection WordPress Theme Installation Homepage Design Subpage Design Setup of WordPress Widgets Setup of Footer Website Architecture Development Setup of Menus Design of Submenus Search Engine Optimization Services Email Marketing Integration Social Media Integration Contact Form or Marketing Automation Integration Stock Image Selection and Purchase Video Integration Boiler Plate Copywriting Homepage Copywriting Website Page Copywriting Meta Description Copywriting Footer Copywriting Setup of Email Accounts Creation of Quality Inbound Links Setup of Google Analytics Setup of Google Search Console Submission of Sitemap E-commerce Integration Marketing Automation Testing of Site Transfer of Site from Developmental Stage to Live Site Maintenance Services Blogging Services for Search Engine Optimization and Informational Purposes

Every color has a meaning, every font has a feeling and every logo defines an organization: that’s the sample answer to the tough question of “What does branding do for a company of nonprofit?” Branding might seem simple, but it is vital your organization has defined brand standards distributed not just to leadership, but to your entire organization. Tiny details, such as the exact shade of blue that identifies your brand or the font your organization uses for headings versus the font used for text, help prospects, leads and customers connect with your brand. From logos and rack cards to annual reports and digital assets (like your website), Point Taken can help your organization create brand standards (and even a voice guide) to make sure your entire team understands the details that makeup your brand identity. Ready to upgrade your brand with a new logo, new brochure, new website, brand guidelines or a voice guide? Contact Point Taken today.

Have you ever downloaded an e-book, read a blog post or viewed an infographic? Without even realizing it, you’ve engage in content marketing for nonprofits or businesses. While you are benefitting from the valuable information the nonprofit or business is giving you, they are also winning by obtaining your contact information for future marketing — a win-win for both the consumer and the nonprofit or business. So, as a nonprofit or business, how do you start content marketing? The key to quality, engaging content marketing to offer something of value to potential leads, prospects and customers. For example, a nonprofit veterinary clinic could provide a free, downloadable e-book covering all the vaccines your pet needs. A donor database company could offer a video to the best ways to ask for a donation. A financial institution could start a podcast on saving for college or retirement. Just remember to have a lead-capture form, so your nonprofit or business collects vital information about a lead in exchange for the valuable content you are giving away. The job isn’t done when the lead downloads your content. Next, you need to nurture that lead with targted, segmented emails, calls and other methods of communications. For shorter sales cycles, offer a discount or a video giving additional information to help your lead; for longer sales cycles, try a webinar or free review.