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Point Taken Public Relations Firm: How We Manage Your Public Image & Create Change Your image is everything. A comprehensive business or nonprofit public relations plan manages all messages distributed to the public on behalf of your business. From media relations to social media and special events to internal communications, Point Taken Communications oversees all of your public relations planning to ensure all PR tactics support your business or nonprofit goals and helps create positive change. Point Taken Communications, a Jacksonville public relations firm, offers corporate, small business and nonprofit public relations planning tactics including: Media Relations Crisis Communications Public Speaking Planning Internal Communications Government Relations Social Media Management Event Planning Social Media Social Media Influencer Relations Blogging Copywriting Content Marketing Media Training IGTV & Stories Training Facebook Live & Stories Training IGTV & Stories Production Facebook Live & Stories Production Video Production Contact us now to find out how public relations firm Point Taken Communications can manage all of your corporate, small business or nonprofit communications planning.

Successful nonprofit and business marketing encompasses an array of services such as advertising, public relations and social media tied together by a strategic plan. Point Taken is a Jacksonville marketing firm driving more prospects, leads and customers for businesses and nonprofit organizations across the country. By strategically analyzing your business goals, targeting your market and understanding your competition. Point Taken Communications develops strategic marketing and communications plans for corporations, medium-sized businesses, small businesses and nonprofit organizations including detailed tactics and objectives to increase your leads and sales. Point Taken’s Jacksonville marketing firm and PR agency services include the following services for companies and nonprofits nationwide: Public Relations Media Relations Facebook Live & Media Training Public Speaking Social Media Blogging Copywriting Event Planning Content Marketing Video Production Internal Communications Advertising Branding Capital Campaigns E-blasts & Direct Marketing with HubSpot, MailChimp or the Email Marketing Solution of Your Choice Website Design Search Engine Optimization (SEO) Digital Marketing OTT Advertising PPC Advertising Marketing Automation with HubSpot Marketing Services in Spanish All of Point Taken’s communications efforts are designed to increase the number of qualified prospects, leads and customers for your corporation, medium-sized business, small business or nonprofit organization. Our goal is to help you grow your business or donations through marketing and communications.

Every color has a meaning, every font has a feeling and every logo defines an organization: that’s the sample answer to the tough question of “What does branding do for a company of nonprofit?” Branding might seem simple, but it is vital your organization has defined brand standards distributed not just to leadership, but to your entire organization. Tiny details, such as the exact shade of blue that identifies your brand or the font your organization uses for headings versus the font used for text, help prospects, leads and customers connect with your brand. From logos and rack cards to annual reports and digital assets (like your website), Point Taken can help your organization create brand standards (and even a voice guide) to make sure your entire team understands the details that makeup your brand identity. Ready to upgrade your brand with a new logo, new brochure, new website, brand guidelines or a voice guide? Contact Point Taken today.

Have you ever downloaded an e-book, read a blog post or viewed an infographic? Without even realizing it, you’ve engage in content marketing for nonprofits or businesses. While you are benefitting from the valuable information the nonprofit or business is giving you, they are also winning by obtaining your contact information for future marketing — a win-win for both the consumer and the nonprofit or business. So, as a nonprofit or business, how do you start content marketing? The key to quality, engaging content marketing to offer something of value to potential leads, prospects and customers. For example, a nonprofit veterinary clinic could provide a free, downloadable e-book covering all the vaccines your pet needs. A donor database company could offer a video to the best ways to ask for a donation. A financial institution could start a podcast on saving for college or retirement. Just remember to have a lead-capture form, so your nonprofit or business collects vital information about a lead in exchange for the valuable content you are giving away. The job isn’t done when the lead downloads your content. Next, you need to nurture that lead with targted, segmented emails, calls and other methods of communications. For shorter sales cycles, offer a discount or a video giving additional information to help your lead; for longer sales cycles, try a webinar or free review.