The Glue Network

Over

<p>The Glue Network monetizes social media marketing for brands by tapping into consumers' passion to make a difference in the world.</p><p></p><p>The web-based Glue platform allows marketers to easily create campaigns that turn their consumers into advocates for the brand on social media, delivering data and ROI. How it works:</p><p></p><p>1) Brands empowerconsumers or fans with marketing dollars to support the philanthropic projects of the consumers' choice.</p><p>2) The consumers browse nine categories of non-profit projects on the Glue site, through a rich, relevant, feel-the-dirt-under-your-fingernails user experience and choose a project to fund with the brand's dollars.</p><p></p><p>3) The consumers post notices to their social networks about the giving they and the brand have done together, delivering powerful peer recommendations.</p><p></p><p>4) The result is improved reputation and engagement with current and future consumers based upon a mutual desire for greater good.</p><p></p><p>The company has developed and tested the platform, secured a breadth of blue-chip non-profit partners, acquired soft launch customers, and developed a pipeline of interested brands.</p><p></p><p>Glue is raising a round of funding by July 2011 to finance platform enhancements, bringing technology in-house, and bringing the company to cash-flow positive.</p>