King

About

What about us? The story of King dates back to the mid 80’s, at Sweden’s then most pristine agency Brindfors, where a young account director meets an even younger art director. Their names are Sunit Mehrotra and Frank Hollingworth. The chemistry is instant. In the eyes of Sunit, the young art director has something his counterparts lack, the ability to think strategically even though being a creative. And Frank finds something rare in Sunit, an account director who actually believes in creativity as a commercial driver and, if needed, don’t fear to fight for strong ideas. So it didn’t come as a surprise to anyone when the two decided to start their own agency in 1994. The same agency, that since 2000 is known as King. And just like some thirty years ago we still value a process that is both creatively strategic and strategically creative, regardless the project, if it’s big or small, a new business proposition or brand positioning or whether it’s about creating one single campaign or help building an entire brand portfolio. As a potential client you should know that we’re not the kind of agency that always will agree with you. We’re thorough, we turn on every stone and we dig deep into every task and every brief we undertake. Quite often our findings are not the same as yours. And this is the reason for our very being. We let the words of advertising legend Leon Nordin, a mentor for both Sunit and Frank, sum it up: “Don’t give the client what they want, give them what they need”.