How.Cat

About

Who we are How.Cat is part of The HOW group and operates from Terrassa, Spain, with a mission to develop common strategic solutions while honoring each brand’s identity, heritage and uniqueness. Founded in 2020, the company focuses on shaping concept ideas and empowering creativity to ensure that every product and service reflects authentic brand values. Core services and expertise How.Cat specializes in crafting strategic frameworks that can be shared across portfolios without diluting a brand’s individual character. The team concentrates on: - Concept development: transforming brand stories into tangible ideas and experiences. - Creative empowerment: enabling teams to explore and realize original creative solutions. - Quality delivery: ensuring the highest standards in both products and services, from conception through execution. Our approach How.Cat combines a strategic mindset with hands-on creative practice. The process begins with attentive research into a brand’s heritage and values, followed by collaborative workshops to surface unique attributes. From these inputs the agency develops concept ideas that align with a shared strategic direction while preserving distinctiveness. Iteration and close quality control are embedded throughout to protect the integrity of outcomes. What sets us apart Rather than imposing one-size-fits-all solutions, How.Cat designs frameworks that are adaptable to each brand’s personality. The emphasis on respecting heritage and identity ensures that strategies feel native and sustainable. The agency’s dual focus on idea development and quality delivery makes it a practical partner for brands seeking thoughtful, creative, and reliable execution. Let’s make ideas that matter How.Cat invites brands that value their history and seek fresh, well-crafted concepts to collaborate. The team’s goal is straightforward: to empower creativity, protect uniqueness, and deliver exceptional quality in every product and service.