Hey Group

About

<p><strong>Who we are</strong></p><p>Hey Group is a sports marketing agency based in Madrid, founded in 2006. It specializes in sponsorship management, event planning and organization, and the development of activation plans. Its approach combines an understanding of the intrinsic values of sport with commercial criteria to transform sponsorships into effective and measurable communication tools.</p><p><strong>Main Services</strong></p><p><strong>Sports Sponsorship:</strong> Hey Group helps brands communicate through sport and associate with its values (character, dynamism, youth, overcoming challenges, health, teamwork, sense of belonging). The team identifies how to translate these values into coherent messages, establishes the quality-price ratio, and measures the return on investment. Furthermore, it integrates sponsorship within BTL actions to maximize its impact at relevant touchpoints.</p><p><strong>Event Planning and Organization:</strong> The agency plans, manages, and seeks to make sports events profitable, identifying key aspects that improve financing. It evaluates exploitation possibilities, creates commercial supports, and seeks synergies to facilitate commercialization and increase the project's revenue streams.</p><p><strong>Activation:</strong> To activate is to mobilize, communicate, and give visibility to sponsorship. Hey Group analyzes the context, defines the appropriate tools, and optimizes their use: media plan, branded content, publicity, and social media strategy. It designs and coordinates specific activation plans for both sponsorship investments and sports events, and implements the necessary tools to maximize awareness.</p><p><strong>Approach and Value Proposition</strong></p><p>Hey Group's proposal is based on converting the intangibles of sport into tangible results: budget optimization, return measurement, and coherence between investment and BTL action. Its methodology prioritizes commercial exploitation and visibility, ensuring that each sponsorship and event act as real communication levers.</p><p><strong>Contact</strong></p><p>Hey Group accompanies brands seeking a relevant, measurable, and profitable sports presence from Madrid, providing expertise and tools for each project to meet strategic and commercial objectives.</p>