Ergonomy (UX/UI)

Eventkraft designs and produces strategic experiences for global brands hosting events in Turkey, the UAE, and across Europe. Our work covers international corporate summits, executive retreats, brand activations, real estate launches, and cultural programmes. Every project begins with audience journey mapping, not venue scouting. The result is a spatial narrative that becomes a precisely produced experience. Recent references include Berkeley Group's MEA Signature Showcase at Raffles Istanbul (900 guests across two consecutive editions), Tenthpin XChange in Antalya (350 attendees from eight countries over three days), and the Ajman 2030 Vision Launch attended by 300 VVIPs including the Crown Prince. Our Istanbul strategy and creative team works alongside our Dubai delivery hub as one continuous unit, leading complex international briefs from first concept to last guest. Director-level strategy and on-ground production, transparent process throughout. Independent agency structure, methodology-led, no vendor bias.

Eventkraft's strategy practice helps brands plan experience programmes that span digital and physical touchpoints. Our Strategy Director leads brief interrogation, audience segmentation, and journey design before tactical execution begins. The output is a programme architecture that holds together across formats, geographies, and team handoffs. We work with global brands and developers planning cross-border activations, technology companies designing multi-market summit programmes, and cultural institutions framing strategic narratives. Our independent agency model means we design strategy without bias toward any single channel or vendor. A typical engagement starts with a four to six week Experience Strategy and Journey Audit. The output is a programme blueprint, audience journey map, and a clear set of activation principles that can guide execution by our team, by your in-house team, or by partner agencies.

Eventkraft builds purpose-built websites and microsites for brand activations, event programmes, and digital products. Our work covers campaign sites, event registration platforms, post-event content hubs, and standalone product platforms for clients who need their digital presence to feel like an extension of the wider experience. Every site we build is treated as part of a larger experience system, not a standalone marketing asset. We apply the same journey-first methodology we use for physical experiences: who lands here, what they need to feel and do, what action follows, and what data we capture for the next touchpoint. Examples include event registration and content platforms for international summits, brand activation campaign sites, and the ICH Platform for the Department of Culture and Tourism Abu Dhabi. Our in-house team covers UX research, interface design, frontend development, and content architecture. We work in Webflow, Framer, and custom stacks depending on project requirements. Multilingual builds and CRM, marketing, and analytics integration are standard.

Eventkraft's 3D practice supports spatial design, venue visualisation, and immersive experience concepts. We use 3D in three ways: for design development so clients can walk through a venue before build, for client pitch and approval through renders that communicate concept clearly, and as the foundation for set construction and production direction. Recent applications include the Berkeley Group Signature Showcase plane tunnel concept rendered before build, themed rooms reflecting London neighbourhoods (tea room, pub, phone booth, scale models room), custom stage and exhibition booth designs for international corporate clients - large scale festival organisers, and venue transformation concepts for activation programmes. Our 3D team works alongside spatial designers, creative directors, and production leads, so the output is not just visualisation but buildable design with realistic material, lighting, and structural specifications. We use Unreal Engine 5, Depence R4, Vectorworks, wysiwyg, Cinema 4D, Blender, and SketchUp depending on project needs, and pair 3D with motion content where the experience requires cinematic visuals or projection mapping.