CODE \ LUXE

About

CODE \ LUXE is a boutique advisory company. Based in Munich and the South of France. We shape the future of luxury! Market Research | Advisory | Business Matchmaking ________________________ WHAT WE DO We are an advisory company dedicated to the luxury industry. We support established luxury brands just as start-ups to understand trends and get ready for the future of luxury. We decipher a luxury brand’s code to sharpen their positioning, offering, and marketing strategies and take the brand to the next higher level. We connect key stakeholders in the industry for projects or long-term commitments. Particularly, we work closely with our clients, mostly C-level and founders, on their journey to a more sustainable, collaborative, and responsible future. WHAT WE BELIEVE IN At CODE \ LUXE, we have the strong belief that every luxury brand needs its own code to evince its relevance and mystical aura. Yet, to tap into the minds and hearts of discerned and younger consumers, a luxury brand’s strategy is no longer just about well-designed, expensive products or services. Just as the code of exclusivity is changing, the luxury code of the future needs different elements as more purpose and added value for the society and environment. This is why Dr. Julia Riedmeier founded CODE \ LUXE. HOW WE DO IT MARKET RESEARCH \ We generate rich insights to understand the brand’s status quo, consumer behavior and preferences, or emerging trends. Thanks to our valuable network, we can count on visionaries or rather unaccessible personalities. STRATEGY CONSULTING \ We create meaningful brand strategies and tackle the codes of the business model of the future, e.g. in terms of products and services, communication, and distribution. BUSINESS MATCHMAKING \ We find the right people, cooperation partners, and talents. We connect companies, industry leaders, manufacturers, retailers, and future talents with each other.