Ass Werbe Gmbh

About

Overview ASS Werbe GmbH has been the largest independent media agency for outdoor advertising in Germany for 30 years. Based in Cologne, the owner-managed company supports national and international campaigns from strategic planning to purchase-secure completion. The focus is on the sustainable staging of brands on all relevant out-of-home media. Core Competencies ASS Werbe offers full-service solutions for outdoor advertising: media planning, purchasing, and implementation for classic large formats as well as modern digital formats. The agency works with programmatic and DOOH solutions and uses cloud-based tools to monitor campaign status in real-time. This combination of experience and technology ensures precise control and rapid responsiveness during the campaign runtime. Working Method and Methodology As an owner-managed agency, ASS Werbe places particular emphasis on cost transparency and the careful selection of advertising space locations. The approach combines creative ideas with data-driven planning: target groups are addressed precisely, reach is built efficiently, and media strategies are continuously optimized – for both national and international clients. Special Initiatives To strengthen the large-format medium, ASS Werbe has been initiating the BEST 18/1 Award for 16 years, which honors outstanding posters and is celebrated at the Cologne location Halle TOR2. The award ceremony was recognized by the trade magazine w&v as one of Germany's most popular advertising events. In addition, the agency realized the "Media for Health" project (2019/2020) with high-quality, branded hygiene dispensers, which have been used in companies and public institutions since 2020. Why ASS Werbe? ASS Werbe combines many years of market knowledge with a passion for innovation and a clear commitment to transparency. The agency is a reliable partner for brands that want to use outdoor advertising effectively and responsibly. Contact Interested parties receive individual consultation at ASS Werbe, from strategy to operational implementation – with the goal of making outdoor advertising visible, creative, and measurable.