<p>Albert Penn is a creative advertising agency, partnering with brands and clients to deliver innovative ideas that win big! We believe in the power of story, content and creativity to deliver transformational change and to build trust between brand and consumer. As brands seek to build genuine connection with audiences in an increasingly distracted marketplace, the organisations that embrace the power of story will be those that separate themselves from the noise and gain lasting traction.</p><p></p><p>Like many great stories, ours started with three brothers. Combining their entrepreneurial mindsets, business acumen and penchant for creativity, they created Albert Penn. An agency with creativity at its heart, we solve our clients' most pressing commercial challenges with compelling narratives and inspiring content.</p><p></p><p>Our process integrates 5 keys service areas that are essential in delivering an effective creative campaign. We deliver <strong>market research</strong>, uncovering valuable behavioural insights that form the bedrock of a campaign. We build <strong>creative startegies</strong>, definining exactly how our creative idea will solve your commercial problems and connect with your target audience. We<strong> produce big ideas</strong>, crafting ground-breaking creative ideas that positions your brand as authentic and trustworthy. We <strong>execute on campaigns,</strong> producing campaign assets and a distribution plan that fullfils your commercial objective. Finally we <strong>evaluate performance</strong>, measuring audience response and uncovering opportunities for growth.</p><p></p><p>By searching deep into the culture of a brand and understanding their audience, we produce stories that resonate and deliver transformative results.</p><p></p><p>We are an agile and innovative agency based in London with a team of experts obsessed with creativity! Our agency oversees the entire creative process, delivering research, strategy, planning, production and design solutions. We work cross channel, with expertise executing above the line marketing campaigns, as well as digital and social focused activations. We work across the UK and internationally, delivering campaigns domestically and abroad.</p><p></p><p>You can find out more through our website: www.albertpenn.com</p><p></p>
Industrie e specializzazioni servite da questa azienda.
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Progettazione dell'interfaccia utente/esperienza utente
Digital Marketing
Branding & Advertising
Content Marketing
Video Production
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After gathering the creative insights that will form the foundation of your campaign, we create an optimised plan of action for how we’ll reach your audience and meet your commercial goals. In other words, your content strategy is a pirate map and the ‘X’ marks the spot where you connect with your audience. We develop consumer profiles and bespoke messaging, delivering a comprehensive communications plan.
To build an authentic voice, it's not just about what you say, but how you say it. By searching deep in the culture of the brand and working hard to understand its audience, we find stories that connect with audiences and build genuine trust. The brands that lean into the power of story the build genuine connection will out last the brands that are content with stale and undifferentiated marketing outputs.
Once we’ve defined what you’ll say, how you’ll say it, and where we’ll share your message, it’s time to put your plan into action. We fine-tune the creation of your campaign assets, producing all deliverables required to activate your campaign. From video production and photography to copywriting and graphic design, our innovative creative team brings the big idea to life. Time to hit ‘share’ and release your story into the world.
Once we’ve defined what you’ll say, how you’ll say it, and where we’ll share your message, it’s time to put your plan into action. We fine-tune the creation of your campaign assets, producing all deliverables required to activate your campaign. From video production and photography to copywriting and graphic design, our innovative creative team brings the big idea to life. Time to hit ‘share’ and release your story into the world.
The digital landscape is constantly changing. New and emerging platforms with distinct consumer behaviours are leading to greater marketing complexities and the need for brands to truly differentiate themselves online in order to stand out. When it comes to advertising, we've seen huge shifts in consumer expectations including: an explosion of mobile first content, a growth in 'always-on' social content, the transformative influence of artificial intelligence and greater emphasis on hyper-personalised advertising content. Our solution to greater complexity is simple; we lead with story. We develop the big idea that resonates with an audience and then identify the channels and technologies to ensure the message travels. As brands seek to build genuine connection with customers, embracing an effective digital strategy will separate those that stagnate from those that win big.
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