Aformat

About

Who we are Aformat is a Lucerne-based creative workshop where communication design, art direction, polygraphy, and digital experience design come together. The team consists of professionals who combine classic design work with digital expertise, working together on clear, functional solutions for communication tasks. Founded in 2000, the agency maintains a pragmatic and craft-oriented approach. Core Competencies Communication Design: Conception and visual implementation of communication tools, always with a focus on clarity and target group orientation. Art Direction: Image and design leadership that strengthens messages and makes brand images consistent. Polygraphy: Traditional printing craft and production knowledge to implement print materials precisely and with high quality. Digital Experience Design: Design of digital touchpoints that merge user guidance and visual identity. Working Method Aformat works interdisciplinarily: Projects are discussed within the team, prototypes are created quickly, and decisions are made pragmatically. The process begins with a precise understanding of the communication task, followed by iterative design steps and technical implementation. This combination of design sensitivity and craftsmanship ensures that ideas not only look good but also work. What Sets Them Apart The strength lies in the mix: training and experience in classic design professions paired with current know-how in the digital field. Motivated people are at the center – a team that seeks solutions rather than offering standard recipes. The result is clearly legible, solidly produced, and user-oriented communication solutions that are oriented towards the goal and context. Conclusion Aformat stands for reliable craftsmanship, thoughtful design, and a pragmatic approach to communication tasks. Anyone looking for an agency that combines both analog and digital competencies and implements projects with an eye for detail will find a down-to-earth, creative partner.