<p>IntoTheMinds is a market research firm located in France (Paris), Belgium (Brussels), Italy (Macerata)/</p><p></p><p>We carry out projects throughout Europe and for all sectors of activity</p><ul><li>satisfaction surveys</li><li>quantitative projects in B2B and B2C with our panels </li><li>qualitative projects with a strong focus on B2B and go-to-market</li><li>customer experience analyses</li><li>brand awareness analysis </li><li>(big) data analyses.</li></ul><p></p><p>We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. Our record so far is a survey of 2900 HR professionals in 10 countries.</p><p></p><p>We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.</p>
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IntoTheMinds est un cabinet d’étude de marché et de conseils en marketing situé en France (Paris) et en Belgique (Bruxelles). Nous réalisons des projets dans toute l’Europe et pour tous les secteurs d’activité, notamment : études de satisfaction, études de marché en B2B et en B2C, analyses de l’expérience client, stratégie marketing, analyses « data ».
Based in Brussels and Paris, IntoTheMinds helps companies make better marketing decisions through rigorous market research and data-driven consulting. We deliver projects across Europe and every sector of activity, leveraging our proprietary B2B and B2C panels. ---------------------------------------- OUR MARKETING SPECIALTIES - MARKETING STRATEGY & CONSULTING: strategic diagnostics and prioritized recommendations for executive committees, market mapping, competitive benchmarking, opportunity identification. - REPUTATION MANAGEMENT & BRAND POSITIONING: spontaneous and aided brand awareness, image attributes, perception benchmarking against competitors, repositioning recommendations. - B2C / CONSUMER MARKETING: representative consumer studies on proprietary panels, buyer profiling, decoding purchase journeys and choice criteria across regions. - B2B / BUSINESS MARKETING: decision-maker interviews, B2B surveys, qualification of use cases, validation of value propositions and sales arguments. - INTERNATIONAL MARKETING: foreign-market entry studies and cross-country research across Europe (FR, NL, EN, ES, IT and beyond), with multilingual fieldwork. - MARKETING ANALYTICS: statistical segmentation (k-means clustering in R and Power BI), key-influencer analysis, multivariate analysis, custom Power BI dashboards for ongoing data exploration. - DATA-DRIVEN MARKETING: predictive churn modeling (TIMi / Anatella), ICP scoring, transformation of transactional data into actionable commercial priorities. - MARKETING MIX OPTIMIZATION: pricing studies (van Westendorp), willingness-to-pay measurement, sales-argument testing, product and offer architecture. - RETAIL MARKETING: in-store concept testing, shelf and signage design, customer experience and purchase-journey analysis through focus groups and comparative video tests. ---------------------------------------- OUR METHODS Quantitative surveys (CAWI, CATI), qualitative research (semi-structured interviews, focus groups), statistical modeling, predictive analytics, Power BI data storytelling, strategic benchmarking and documentary reviews. Every project starts with a clear business question and ends with actionable, decision-ready recommendations. ---------------------------------------- SECTORS COVERED Automotive, healthcare and pharma, optics, energy and utilities, retail and FMCG, HR Tech and B2B SaaS, business services, public and cultural institutions, insurance, industrial, and more.
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