Mediabrands Marketing Sciences

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About Mediabrands Marketing Sciences Mediabrands Marketing Sciences, led by Menno van der Steen, measures the effectiveness of marketing and media investments for clients of Initiative, UM, Super Digital, and Traffic4U. Services Continuous and ad hoc research, social media buzz-tracking, and combining and analyzing large datasets to create insight and predictability. Approach Experienced econometricians build models that reveal relationships within datasets so that effects can be predicted and investments optimized. Value Proposition From determining sales drivers and ROI to estimating competitive and seasonal effects: Mediabrands provides tools and insights for fact-based, performance-driven advertising. Contact For those who want to make media investments measurable and predictable, Mediabrands offers the necessary expertise and methods.