Käsehage & Lauterhahn Crm-Beratung Gmbh

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Overview Käsehage & Lauterhahn Crm-Beratung Gmbh is a CRM-specialized consultancy based in Hanover, founded in 2010. The company aims to digitize customer management and implement customer software in a way that makes organizations measurably more successful. The consultancy acts vendor-neutral and develops solution scenarios based on the individual task of each client. Core Services: CRM Conception The consultancy covers the entire spectrum of conception: CRM assessment for inventory analysis, development of a CRM strategy, and modeling of tailor-made CRM processes. These steps create the foundation for well-thought-out projects and sustainable digitalization of customer management. Core Services: CRM Technology In the technological area, the team supports IT architecture issues, requirements management, the selection of suitable CRM software, as well as implementation, testing, and training. Thanks to a constantly maintained market overview, the company can assess the strengths and weaknesses of common standard solutions and make appropriate recommendations. Core Services: CRM Value Creation Another focus is on value creation from customer data: gaining insights from data, steering by customer value, Next Best Offer/Action, loyalty programs, and permission management are included. The goal is to translate data-based decisions into operational measures. Methodology and Differentiation The working method is practice-oriented and individual: vendor-neutral consulting, developable solution scenarios, and support from the concept phase to data-based analysis. This combination of strategic perspective, technical know-how, and up-to-date market overview differentiates the offering and enables targeted recommendations. Conclusion Käsehage & Lauterhahn Crm-Beratung Gmbh offers companies reliable support in digitizing their customer management – from strategy to operational value creation from customer data.