Web analytics/Big data
€2,000.00
Duration: 30 min
Web analytics is how we turn websites from static assets into measurable growth engines. At Digital Sparks we make sure every site we deliver has the right tracking and reporting foundations in place, so decisions are based on data rather than guesswork. Our approach covers everything from defining the right KPIs to setting up tracking, reporting, and experimentation frameworks. We implement analytics and event tracking that capture the full customer journey, from first touch through conversion. This includes configuring tools like Google Analytics, Tag Manager, and other martech integrations so every important action is logged and measurable. We cover everything from simple out of the box tracking to complex custom events tailored to your business. We then translate data into insight. Clear dashboards, reporting structures, and feedback loops help teams understand what is working, where users drop off, and which initiatives deserve investment. This makes it easier to optimize campaigns, improve conversion flows, and validate design or messaging changes through real evidence. Analytics is not a one time exercise. We view it as an ongoing cycle of measurement, learning, and iteration. With over a decade of experience in martech and performance marketing, we build analytics systems that evolve with your business, giving you clarity, confidence, and a foundation for continuous growth.