International Marketing Day

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<p><strong>Who they are</strong><br>International Marketing Day is a community platform founded in 2018 and headquartered in Málaga, Spain. The organisation champions the international recognition of marketing as an area of knowledge, work, research and innovation. It positions marketing as a contributor to social, cultural and economic development within institutions and companies around the world.</p> <p><strong>Core activities</strong><br>As a platform, International Marketing Day focuses on raising awareness and fostering connections across sectors. It promotes the celebration of an International Marketing Day to highlight the discipline’s role in business development and societal progress. The platform supports dialogue between academia and industry, encourages research dissemination, and advocates for marketing to be understood as a strategic pillar rather than solely a promotional activity.</p> <p><strong>Approach and methodology</strong><br>International Marketing Day pursues an inclusive, evidence-informed approach. The platform operates as a convenor and amplifier: it brings together diverse voices—researchers, practitioners and institutional stakeholders—to share perspectives and build consensus. Communication is geared toward education and advocacy, emphasising marketing’s capacity for innovation and its measurable contributions to cultural and economic well-being.</p> <p><strong>What makes them different</strong><br>Rooted in Málaga but oriented internationally, the platform balances local identity with global outreach. Its focus is not on transactional services but on long-term recognition and cultural change: promoting marketing’s legitimacy as an academic discipline and a strategic business function. By aligning research, practice and institutional engagement, the organisation seeks to create a sustained voice for marketing on the global stage.</p> <p><strong>Invitation</strong><br>International Marketing Day invites academics, business leaders and institutions to join the conversation, to support the recognition of marketing as a vital field, and to participate in activities that celebrate its contributions. The platform’s mission is to ensure that marketing receives the attention and respect it deserves as a driver of innovation and societal value.</p>