Online Advertising
€1,000.00
Duration: 30 min
If you are new to the world of PPC, we can work with you to start from scratch. We will start by identifying which ad platforms are most suitable for your business. We primarily work with Google AdWords, Bing Ads and Facebook Ads. Different platforms can provide customers at different phases in their journey. For example, Facebook Ads can work really well with consumer low-price-point products, whereas Shopping Ads can work well for higher-ticket items. For established campaigns, we are often brought in to improve performance. We begin by conducting a PPC Audit. This helps us to establish quick fixes and ensure that tracking is working. With correct tracking, we can rapidly establish data and improve performance. With our PPC management service, our main USP is our own proprietary PPC management software Captivise. We’ve invested extensively to develop the platform. It is through our collaborations with UCL and Lancaster University that we have been able to create our own algorithms to ensure effective PPC management.