Public Relations (PR)

Influencer Marketing in Poland – Strategic, Local, Scalable At Sobirds, we specialize in influencer marketing for brands that want to connect with Polish audiences – whether they’re global names or emerging local businesses. We create and manage influencer campaigns for clients across various sectors, including travel, fashion, e-commerce, culture, technology, and more. Our experience spans both large-scale international activations – such as airline promotions, major sponsorship campaigns, and global event visibility – and localized partnerships for startups, niche products, or regional events. We handle the entire process: identifying the right creators, managing contracts and communication, developing creative briefs tailored to the brand and audience, coordinating content approvals, publishing, and reporting. We focus on authenticity, clarity, and results – adapting each campaign to the tone, scale, and goals of the client. Whether you want to reach millions across platforms like TikTok and Instagram, or build credibility through trusted micro-influencers, we ensure every activation feels relevant and delivers value. Sobirds supports both international brands entering Poland and Polish companies looking to grow through creative, strategic influencer work.

Social Media Marketing – Strategy, Content & Growth for the Polish Market and Beyond We manage social media for brands that want to grow their presence in Poland – with relevant content, consistent communication, and measurable results. At Sobirds, we support both international companies entering the Polish market and Polish brands expanding abroad. Whether it's promoting a coffee brand from Poland in the UK, or launching a Polish beverage brand in India, we help clients localize their message and grow their audience – globally. Our work covers platforms like Instagram, TikTok, LinkedIn, and YouTube, with a focus on long-term brand building, engagement, and conversion. We offer: Strategic planning and channel setup Editorial calendars and content production Community management and moderation Platform-specific campaigns (e.g. TikTok trends, Reels, carousels) Localized tone of voice and cultural adaptation Performance monitoring and optimization Whether you need a full-service solution or flexible support for an internal team, we create social media that feels natural, reflects your brand values, and gets noticed – by the right people in the right market.

Content Strategy – Smart Messaging for the Right Market At Sobirds, we create content strategies that help brands communicate with purpose – especially when entering or growing in the Polish market. We work with both international companies adapting to Polish audiences and local brands scaling to new platforms or countries. Every strategy is tailored to your business goals, cultural context, and target audience. Our content strategy services include: Brand tone of voice development Messaging frameworks for campaigns and product launches Platform-specific content planning (IG, TikTok, LinkedIn, YouTube) Localization strategy for entering Poland or going abroad Cross-channel consistency and creative concepting Collaboration with internal teams, PR, and influencers We combine business insight, creative thinking, and real audience behavior to make sure your content is not only engaging – but effective. Whether you're launching a new product, repositioning your brand, or scaling internationally – we’ll define the content direction that connects and converts.