müllerritzrow GmbH

Despre

<p>Imagine investing in a great campaign. The creative is right. The reach is there. And then the majority can't attribute the brand. Studies show: Up to 80% of all advertising is attributed to the wrong brand.* Not because the creative was bad. But because the crucial Brand Code was missing.</p><p></p><p>That's where we start. Not with the creative. Not with the media plan. But with the question: Is your brand recognizable in fractions of a second? At the shelf. In the feed. And when someone asks ChatGPT about your category.</p><p></p><p>For this, we developed the Brand Code Framework. Four pillars. One goal: Your brand in mind.</p><p></p><p>→ Brand Strategy: Evidence-based brand strategy based on Byron Sharp and Jenni Romaniuk.** → Brand Recognition: Measurable recognition. Not felt, but tested. → Brand Creatives: Creative that is not only liked, but also attributed to the right brand. → Brand AI: Visibility in AI systems like ChatGPT and Google AI. Because algorithms are the new gatekeepers.</p><p></p><p>CREATE.BRAND.NEW.FUTURE.</p><p></p><p>*Ehrenberg-Bass Institute for Marketing Science, University of South Australia – Long-term studies on brand attribution in advertising. **Methodological approach based on Byron Sharp: How Brands Grow (Oxford University Press, 2010) and Jenni Romaniuk: Building Distinctive Brand Assets (Oxford University Press, 2018).</p>