Branding & Positioning
€10,000.00
Duration: 30 min
Approaching China's market using the same positioning and communications strategy as your home market could easily result in expensive marketing and PR campaigns that deliver poor results. In worst cases, it could even hinder your brand reputation in China if your global message translates into something negative in Chinese. At Tribe China, we believe every successful brand starts with a clear, localized brand strategy and positioning. Our strategic tools include research & competitive analysis, customer interviews, focus groups, workshops, and communications audits. Our services include: Brand Strategy Customer Research Buyer Persona Development Brand Message House Brand Localization