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TheRoad

TheRoad

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Helping companies turn software augmented physical products into success

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Fundado2019Micro (2–9)Israel

Sobre

<p>We help startups and established manufacturers design, validate, and launch smart, connected products – bridging the worlds of physical devices and digital services.</p><p></p><p>My consultancy, TheRoad, offers Product Management as a Service: guiding teams through product discovery, definition, and delivery with a focus on IoT, smart hardware, and digital transformation.</p><p></p><p>Clients choose TheRoad when they need:</p><p></p><ul><li>Product strategy and market validation for connected devices</li><li>Hardware-software roadmap alignment</li><li>Fractional CPO leadership or PM process design</li></ul><p></p><p>Let’s make your next product smarter – and successful from the outset.</p><p></p><p>Keywords: Product Management · Smart Hardware · IoT · Product Strategy · Physical-Digital Innovation · Connected Devices · Lean Hardware · Product-Market Fit</p><p></p><p>-----</p><p>Nous aidons les startups et les fabricants établis à concevoir, valider et lancer des produits intelligents et connectés – en reliant le monde des objets physiques à celui des services numériques.</p><p></p><p>Mon cabinet, TheRoad, propose un service de Product Management à la demande, accompagnant les équipes tout au long de la découverte, de la définition et de la mise sur le marché des produits, avec un accent sur l’IoT, le matériel intelligent et la transformation digitale.</p><p></p><p>Les clients choisissent TheRoad lorsqu’ils recherchent :</p><p></p><p>Une stratégie produit et une validation marché pour leurs dispositifs connectés</p><p></p><p>Une coordination claire entre matériel et logiciel</p><p></p><p>Un pilotage Fractional CPO ou la structuration des processus produit</p><p></p><p>Faisons ensemble de votre prochain produit un succès – plus intelligent dès le départ.</p><p></p><p>Mots-clés : Product Management · Matériel intelligent · IoT · Stratégie produit · Innovation physique-digitale · Objets connectés · Lean Hardware · Product-Market Fit</p>

Foco na indústria

Indústrias e especializações que esta empresa atende.

Marketing e Mídia

  • Marketing Digital

Serviços oferecidos

Principais áreas de serviço que esta empresa oferece.

Desenvolvimento de software personalizado

Digital Marketing

Content Marketing

Serviços

Conheça os serviços que esta empresa oferece.

€3,500.00

Product Management

I am a hands-on consultant, specializing in “Zero to One” phase and major pivots. As an accomplished senior product manager, I excel in crafting and executing product strategy that drives success in both B2B and B2C markets. My leadership abilities and multi-disciplinary expertise enable me to lead cross-functional teams effectively. With strong analytical skills, I develop product specifications and prioritize user experience to create seamless and impactful solutions. I have a solid understanding of SaaS products, which allows me to deliver scalable and industry-specific offerings. If you seek a results-oriented product manager who can navigate complex challenges and deliver exceptional products, I'm here to drive your vision to fruition.

€5,000.00

Marketing

We do marketing strategy as part of PLG (Product Led Growth) Defining business model, unit economics, CAC (Customer Acquisition Cost) and LTV (Life Time Value) Funnel planning and budgeting Analytics strategy KPIs and OKRs

€5,000.00

Software Development

We work with development partners across a variety of technologies, geographies, and price points. Consult about your own project!

€10,000.00

Digital Strategy

Cloudification and digitization of internal business processes Product ideation and discovery Externalizing value to customers and internal stake holders Value proposition creation Strategy to Roadmapping to execution User stories, Data flows, UX / UI strategy

Content Strategy

Market Research

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