Digital Strategy

We launch and manage e-commerce stores for foreign brands selling into China. As an official Tmall Partner, we handle everything from store registration and setup to daily operations, content production, customer service, and logistics coordination. We operate on Tmall, Tmall Global, JD.com, Taobao, Little Red Book (Xiaohongshu), Douyin, and WeChat — and help brands choose the right platform mix based on their product category, pricing, and target audience. For brands that need it, we also build offline distribution through retail partnerships across China to complement

We set up and manage social media accounts for foreign brands on all major Chinese platforms — WeChat, Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat Channels. Our Shanghai-based team produces all content in Chinese, tailored to each platform's format and audience: short-form video for Douyin, product and lifestyle content for Little Red Book (Xiaohongshu), brand storytelling and community management on WeChat. We handle account registration, verification, content planning, production, publishing, and community interaction. For brands that need it, we also coordinate KOL and influencer collaborations as part of the social media strategy.

We plan and execute KOL and KOC campaigns for foreign brands on Chinese platforms — Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat. Our team in Shanghai handles everything: identifying the right influencers for your product category and price point, negotiating rates, briefing content, managing production timelines, and tracking performance. We work across influencer tiers — from macro KOLs for awareness to micro and nano KOCs for authentic product seeding. Campaign formats include sponsored posts, livestream collaborations, product reviews, and unboxing content. Because we manage our clients' social media and e-commerce stores in parallel, we can tie influencer activity directly to store traffic and sales, not just impressions. All influencer sourcing and vetting is done in-house by our Chinese team, not through resellers or third-party platforms.