Branding & Positioning
Nous concevons l'ensemble de la stratégie de la marque et de son image au travers de la plateforme de marque, sa vision, sa mission, valeurs, personnae et bien entendu de son expression identitaire au sein du brand book.
<p>La Crème French: Independent & Global.</p><p> </p><p>Our main clients are > WW, Don Papa rum, Corength, Decathlon, Domyos, Alice Délice, Oney, L'Incroyable, La Redoute.</p><p></p><p>-----------------------------------------------------------------------------------</p><p> </p><p>Partner / CEO in charge of clients and strategy: Aurélien Bourblanc Past experience: Haptein Luxury Furnitures Partner / Executive Creative Director: Juliette Livet Past experience: Monoprix, Clarins, Marionnaud, Carrefour, Unibail-Rodamco, Gulli, Arte, Canal+, Heineken</p><p> </p><p>Communication & Development Director: Justine Bacq Past experience: Chronodrive / Total / Renault / Auchan / Culinarion / Ambiances & Styles / Unibail-Rodamco / DIAC / SNCF -----------------------------------------------------------------------------------</p><p> </p><p>La Crème French is a medium-sized agency, based in Paris and Lille, expert in brand communication and brand empowerment.</p><p> </p><p>In a co-creation logic, we believe that everyone can have a good idea, agency or advertiser, but that it is essential for this idea to be studied, data-driven, refined, polished, and perfectly executed to favorably and lastingly impact target audiences.</p><p> </p><p>With around thirty cross-functional experts on a daily basis, La Crème French is both generalist and specialist, the perfect embodiment of new agency models: integrated, flexible, and dynamic. This great adaptability allows La Crème French to design and implement communication operations perfectly suited to current challenges, always in line with often compressed budgets.</p><p> </p><p>--------------------------------------------------------------------------------------- -------</p><p> </p><p>In print and digital, we are involved in advertising, global campaign creation, marketing activation, CRM activation, as well as below-the-line activities on all direct marketing or sales support media. We also work on packaging design and corporate branding to ensure consistency and a global brand experience, both externally and internally.</p><p> </p><p>Since our creation, we strive every day to increasingly satisfy our clients through creative and impeccable design, creation, and execution.</p><p> </p><p>----------------------------------------------------------------------------------- </p><p> </p><p>It is through a cross-functional offering that we support brands in their success: ° Study, through data analysis and understanding of target insights. ° Build, by creating and adjusting brand codes and strategies as closely as possible to clients. ° Produce, by playing with technical constraints and creating media related to the brand territory. It also involves proposing new formats with activation power.</p><p> </p><p>° Deploy, as closely as possible to internal teams, on a daily basis, across all media or non-media formats in line with an effective plan.</p>
Indústrias e especializações que esta empresa atende.
Principais áreas de serviço que esta empresa oferece.
Digital Marketing
Social Media Marketing
Branding & Advertising
Content Marketing
Conheça os serviços que esta empresa oferece.
Nous concevons l'ensemble de la stratégie de la marque et de son image au travers de la plateforme de marque, sa vision, sa mission, valeurs, personnae et bien entendu de son expression identitaire au sein du brand book.
Nous concevons des dispositifs publicitaires affinitaires et engageants au service de la notoriété ou de le l'activation de marque.
Sourcer / Analyser / Recommander / Activer / Tracker / Optimiser / Performer / Recommander
Nous concevons l'ensemble de la stratégie de contenu de marque et de son expression support, que ce soit au travers du social media, du crm, du marketing direct, des campagnes.
Nous concevons et pilotons la stratégie digitale des marques sur l'ensemble des dispositifs d'activation affinitaires au travers de missions telles que l'UX Thinking, l'ui design, le social media et le marketing d'influence.
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