Digital Strategy

At Brandwoven, we believe SEO research and top-notch titles and bullets are crucial on Amazon. They boost visibility, drive sales, and ensure your product stands out on the competitive marketplace. Optimizing listing images and A+ Content with top-searched keywords not only boosts SEO, but elevates visibility and engagement, improving search rankings and conversions. Lastly, aligning SEO optimizations with PPC advertising strategies on ecommerce marketplaces ensures cohesive messaging, maximum visibility, and boosts overall performance. It enhances relevance, reduces costs, and improves conversion rates. Brandwoven strives to provide best-in-class content through comprehensive keyword and product research. How? 1) Indexing and Ranking on Amazon By Strategic Search Term Placement: At Brandwoven, we want to leverage all SEO opportunities to ensure that your brand is indexing for all relevant search terms customers are using to find your product. 2) Commitment to Detail in Catalog Management: Many brands overlook category-specific attributes available to populate on Amazon, but we work with our partners to identify and leverage all opportunities to increase shopability and boost organic rank. 3) The Dynamic Game of SEO on Amazon: As customer behaviors and interests change, so do search term trends. Whether it is due to seasonality, advertising fluctuations, or off-channel activity, as your agency partner, we are committed to ongoing research that ensures product listing content and SEO reflects the most relevant search terms. 4) Don't Forget Your Audience: We use translation tools to include search terms in different languages for backend keywords, product descriptions, and A+ Content alt text. This allows our listings to index words that customers are searching for products in different languages with. Elevate your brand's SEO across marketplaces! We optimize product listings by incorporating SEO keywords into titles, bullet points, descriptions, and the backend to ensure products are properly indexed and will rank higher for relevant search terms. Schedule an SEO Audit: Meet with our team for a consultation to discuss tailored SEO strategies and solutions to elevate your brand.

Performance marketing for Amazon, Walmart.com, Target.com, Instacart, and more. Brandwoven's team will work with you to develop strategies, execute the nuanced details, and continually measure and adapt to drive success for your brand. $1M+ monthly Ad Spend managed: Through a combination of strategy, measurement, and software, the Brandwoven team diligently manages the ad spend budgets of our clients to drive efficient returns. 200,000+ average monthly Bid adjustments: Through a combination of AI tools and meticulous human intervention, the Brandwoven team is constantly adjusting bid tactics to get the most efficient use of marketing spend. Marketplace Advertising Campaign Strategy: 1) Campaign Research and Strategy: Each brand has unique goals and starts from a different baseline. Our team evaluates your brand goals, the competitive landscape, category performance, and many other factors to craft a strategy that is specifically tailored to meet your goals. 2) Continual Measurement & Optimization: Marketing on Amazon or other marketplaces is not a static game. It's closer to multi-round game theory where each side constantly adapts to competitor moves. By defining KPIs and continually measuring and managing performance, the Brandwoven team drives towards constant optimization and delivers results. 3) The Right Blend of AI Automation and Individual Experience: Sometimes performance is improved by configuring software to quickly and efficiently automate adjustments. Other times, a person's intuition and experience is the better choice. At Brandwoven, we leverage both approaches to maximize marketing performance. 4) Leveraging Existing and Emerging Tools to Enhance Performance: Every marketplace is constantly releasing new features, tools, and options for driving brand awareness and conversions. The Brandwoven team evaluates these as they become available and incorporates them into our strategies where applicable. Our Marketing Capabilities: 1) Campaign Strategy & Creation, 2) Amazon DSP, 3) Promotions & Deal Strategy, 4) Amazon Marketing Cloud. The Brandwoven team relentlessly pursues excellence. Through collaboration with our clients, execution of strategy, and consistent measurement and optimization, we focus on achieving great results.

Content development for Amazon and online marketplaces. Brandwoven has partnered with 100+ companies on marketplace management, effectively helping brands share strategic messaging, design, and product information with online shoppers across a variety of industries. 1) Build brand loyalists by developing Amazon specific copy to ensure a cohesive and unified voice, tone, and message across all marketplace content. 2) Increase product conversions by providing online shoppers with accurate and explanatory product information that addresses questions and concerns. 3) Target impactful keywords on the front and back end to boost product visibility and reach. Build authority on Amazon and grow organic ranking to 1. Comprehensive Amazon & marketplace content services for ecommerce brands: 1) Agency + Brand Education - Brandwoven content partnerships begin with learning the ins-and-outs of a brand's catalog. We then look for opportunities where new, informative copy can make an immediate impact. 2) Large Product Catalogs - Brandwoven has worked with companies that have 9,000+ SKUs with 250+ child ASINs under a single parent variation. Complex catalogs require advanced and efficient copywriting processes. 3) Providing the Right Product Information - Brandwoven partners with our partners internal teams to gather accurate product information that effectively addresses customer pain points, product questions, and potential concerns. 4) Highlighting Product Differentiators - Brandwoven focuses copywriting efforts on product differentiators to outperform competitors. We encourage customers to purchase by consistently highlighting benefits and features. Contact us to set up a time to chat with a Brandwoven marketplace expert and receive customized recommendations.

Our in-house creative and merchandising teams build brand-first content for global marketplaces to drive conversions and connect with consumers. 60,000+ images and A+ Content modules built for some of the biggest global brands. Services to create impactful, high-converting PDPs that are true to YOUR brand story. 1) Dedicated Creative Team: Brandwoven has a dedicated creative team to develop marketplace-specific content that drives sales while staying true to your brand identify. For over 8 years, Brandwoven has focused on creating and executing listing images, A+ Content, storefronts, and advertising content for our brand partners. Our team is an extension to your in-house creative, accelerating content creation and collective impact on Amazon and beyond. 2) Brand-First Approach: With 50% of product searches starting on Amazon, it's imperative that every brand recognize how many consumers are interacting on the platform. Brandwoven approaches merchandising with a focus on brand presentation and messaging. We go beyond Amazon best practices to assure that marketplace is a space of positive impact and influence to the customer's relationship with your company. 3)Proven Results: Having helped over 75 brands improve digital merchandising on various marketplaces, Brandwoven has shown, time and time again, the impact on sales and customer engagement that digital merchandising can have. In the most recent calendar quarter, our clients experienced sales increases that outpaced Amazon averages by over 30%. Let us tell your brand story and grow on marketplace together. 4) Forefront of Conversions: Whether A+ Premium, utilizing AI tools, or custom creative for Amazon DSP, Brandwoven is striving to find the competitive edge to improve click-through-rates and conversions. The opportunities for digital merchandising are always evolving and we keep all our brand partners on the forefront of new programs that can impact sales and drive consumer engagement.