Influencer Marketing

We launch and manage e-commerce stores for foreign brands selling into China. As an official Tmall Partner, we handle everything from store registration and setup to daily operations, content production, customer service, and logistics coordination. We operate on Tmall, Tmall Global, JD.com, Taobao, Little Red Book (Xiaohongshu), Douyin, and WeChat — and help brands choose the right platform mix based on their product category, pricing, and target audience. For brands that need it, we also build offline distribution through retail partnerships across China to complement

We set up and manage social media accounts for foreign brands on all major Chinese platforms — WeChat, Little Red Book (Xiaohongshu), Douyin, Weibo, and WeChat Channels. Our Shanghai-based team produces all content in Chinese, tailored to each platform's format and audience: short-form video for Douyin, product and lifestyle content for Little Red Book (Xiaohongshu), brand storytelling and community management on WeChat. We handle account registration, verification, content planning, production, publishing, and community interaction. For brands that need it, we also coordinate KOL and influencer collaborations as part of the social media strategy.

We develop and execute digital strategies for foreign brands entering the Chinese market. This typically covers platform selection (Tmall, Tmall Global, JD, or a combination), social media channel planning (WeChat, Douyin, Little Red Book, Weibo), influencer and paid media strategy, and go-to-market sequencing. We execute the plan ourselves from Shanghai, which means strategy is shaped by what actually works on the ground, not by assumptions. A typical engagement starts with market and category research, followed by platform setup, content localization, and campaign launch. We advise on regulatory requirements, trademark protection, logistics models, and pricing strategy as part of the planning phase. For brands already active in China, we audit existing channels and recommend where to focus resources for the highest return.