Overpass Studio

Brand strategy is a collaboration at its core. We work closely with you and your team to uncover what you stand for as a brand in order to stand out in the market. We begin by identifying your purpose and defining your vision in order to create a roadmap and strategy to reach it. Once we have a game-changing strategy in place we start the imaginative task of transforming the strategy into a visual and verbal identity for your company. We place high importance on you feeling in control of the outcome of this process and involve you during the art direction and conceptual phases of the project, in order to get as much feedback from you as early as possible. We stress test all our brands by producing photorealistic mockups of your brand in a wide array of contexts so you get a real feel and vision of the future design potential of the identity we are building together. Once we have created your identity and any potential collateral you may need such as banners and business cards we record and document your brand in the form of a brand guidelines document. So you can brief a world of creatives clearly and effectively to scale your brand. We would obviously love to be a long-term creative partner so we offer monthly creative subscriptions but we understand your needs may be different or you may wish to even hire an internal creative department to help build your brand. We can help you understand what is best for you at what stage of your startup's growth. We understand that branding can feel a bit intimidating and a big hill to climb, we are here to simplify the process and make it feel like a walk in the park. So, please feel free to get in touch for a chat and ask any questions about our process and beliefs about branding.

Our signature services include landing pages and micro-sites that drive sales, fuel your revenue and convert like crazy! Everything we do is strategy-led and informed by best practises and studio research. We will collaborate with you over a series of discovery workshops to plan the scope and objectives of your new website. From there we create sitemaps, user journeys and interactive wireframe prototypes. This allows you to get a real sense of your new website architecture before we move into design & development. Once the wireframes have been approved we create stylescapes (moodboards) and create key conceptual pages for your website, so you can provide feedback early and often during the most exciting phase of the work. Next, we transform your desired visual direction into functional design systems and create all the content required for your website. So that we can progress into website development effectively and efficiently. Finally, we hand over your website and provide training and bespoke resource guides and video recordings on how to manage and maintain your website over time. We also offer creative monthly subscriptions if you would rather us maintain and optimise your website. So that you can focus on growing your business while we focus on building your brand's digital impression.

Whether you’re launching to market or improving a product, we design and position solutions that outshine the competition, foster loyalty, and drive success. Overpass design sprints allow you to launch to market rapidly and manage the ongoing design requirements of a fast moving SaaS start-up with a dedicated product design team. Our product philosophy: We believe greatness in product design emerges not from what you add, but from the art of thoughtful subtraction, and enabling a product to speak for itself. Products should be simple and feel familiar. Everything a customer needs and expects, and nothing more. Usability drives retention and success. We craft a spot-on user experience, then we make sure products that are easy on the eyes. Gone our the days of months of testing behind close doors you need to launch fast and learn even faster.

We are experts in content creation for start-ups. From events to Linkedin posts, your brand awareness needs to be consistent and demand attention. We offer monthly retainers starting at half the price of the hiring a junior designer. You get access to a creative director, project manager, visual designer, motion animator and copywriter. Think of us as your on-demand creative department. Without the hassle of hiring, managing or training an internal creative team.

From SEO articles & ghostwriting to UX conversion copy, we write it all. However, our true expertise is in website messaging and product messaging. Our signature workshops uncover the unique value your product and services offer to the market and how to communicate it with absolute clarity.