Content Strategy

We create effective advertising campaigns in Google Ads with a focus on real business results — applications, calls, sales. Each strategy is developed individually for the client's tasks, taking into account the specifics of the niche, seasonality, and the behaviour of the target audience. What you get: • Transparent work with Google Ads — all analytics are at your disposal. • Hypothesis testing — we quickly check what works and scale it up. • KPI focus — cost per lead, traffic, ROMI. • Flexible budget management — we work within your goals. • Continuous campaign optimization — analytics, A/B testing, adaptation to changes. Channels we use: • Google Search Ads • Display Network • Shopping Ads • YouTube • Remarketing • Performance Max Who it's for: — Businesses that want to scale quickly — Ecommerce projects that need to grow sales — B2B companies looking for quality leads — Startups entering new markets Why it's effective with us: Inweb is a certified Google Premier Partner and Meta business partner with experience working with over 2,000 clients. We combine automation, analytics, and expertise to ensure your advertising investments generate revenue.

We offer comprehensive search engine optimization (SEO). We start with a detailed website audit, keyword analysis, and competitor analysis. This allows us to develop a customized strategy to achieve results for our clients in search engine rankings. We prepare technical specifications and develop link building strategies. We offer a free SEO audit to identify areas for growth. Over 13 years of expertise in comprehensive website promotion in search engines has allowed our team to understand a number of advantages and features that set us apart in the market. 1. Reporting and planning. We provide complete and transparent data on website promotion costs. We generate reports on the work done and an action plan for the next period. 2. Copywriting and programming. We have teams of copywriters and developers ready to write texts and implement changes to the website. 3. Expertise in various fields. We know how to promote websites ranging from real estate to medicine, from food delivery to heavy equipment sales. 4. Personal client account. You can view all SEO work, project funds movement, and website ranking dynamics in search results at any time. The price of website promotion is determined individually for each client, as is the strategic plan of work. All projects have individual characteristics that must be taken into account when evaluating them. The cost of SEO depends on many factors.

We study the client's business, develop an individual promotion strategy, and use only effective advertising tools. Our goal is positive ROMI for the business. We use Meta Ads, LinkedIn Ads, Google Ads, Bing, and Telegram Ads. Our specialists will help you achieve the following goals: — Lead generation: attracting potential customers interested in your products. — Increasing the number of subscribers: growing your audience on social media, which helps increase brand awareness. — Reach: maximizing the number of users who will see your ads. — Maximum conversions: increasing the number of targeted actions on your website, such as purchases or registrations. — Traffic: attracting visitors to your website to increase popularity and sales.

We offer comprehensive web analytics services aimed at gaining a deep understanding of user behavior and improving the effectiveness of your website. We provide customized solutions for businesses seeking to scale up and increase their online revenue. What tasks we solve: — DATA COLLECTION AND ANALYSIS We set up data collection in analytics tools from web and mobile resources. We help you understand the effectiveness of traffic channels and website pages. We show growth points. — ACTION TRACKING We analyze behavior and set up tracking of user interactions with the website, which allows us to measure its effectiveness and make changes to increase conversion rates. — DATA INTERPRETATION We create dashboards with key business KPIs. We generate clear analytical reports that help you make decisions about improving traffic acquisition channels. We use modern tools such as Google Analytics 4, Google Tag Manager, Microsoft Clarity, Looker Studio, and Google BigQuery to ensure accurate data collection and analysis. Main services: • Web analytics setup • Website conversion audit • Data-driven analytics Additional services: • Measurement Protocol implementation • Custom client solutions • Consulting and support • Analytics in mobile applications