Diensten

At PeakPoint Solutions, we help B2B technology companies overcome their strategy and marketing challenges. We can accelerate your success with Advisory, Fractional CMO, or Interim CMO services EVALUATION & ADVICE Do you need a marketing and strategy expert for thoughtful and objective feedback? Do you have a strategic or confidential project? Our knowledgeable Management Consultants can rapidly understand your business challenges and show you where to go next, and how. ON-GOING LEADERSHIP Has your business grown enough to need a proven marketing leader but isn’t ready for a full-time hire? We can provide a highly capable and proven marketer as a Fractional CMO who adeptly can build your marketing program and drive growth, while working part-time. MANAGEMENT CONTINUITY Are you needing a skilled Head of Marketing who can bridge a leadership gap on your marketing team? We can furnish a deeply experienced Interim CMO who can quickly integrate with your team and drive your marketing initiatives forward. OUR EXPERTISE From concept to execution, we generate impact and results with a toolbox that includes: Strategy, Branding, Customer Acquisition, Digital Marketing, Communications, Content Marketing, Team Building, and Project Management. WHAT WE HAVE DONE Company Size We have worked with firms ranging in size and maturity from boot-strapped and VC backed start-ups to mid-cap public companies and global partnerships. Industries The common threads in who we have served are “B2B” and “technology,” including AI, software, semiconductors, manufacturing, and utilities. We have also worked in financial services, education, and nonprofits, as well as management and strategy consulting.

Content strategy isn't just throwing pictures and blurbs on social media. It's so much more than that. It starts with understanding who you want to reach, what their unmet needs are, and how you can help fill those needs so much better than anyone else. After that you can set a content calendar by platform and start building your content engine, the people, tools, and processes to make you more visible and help your potential customers be more inclined to buy. The best part about all of this, is we have done this before, many times, and can bring that expertise to your benefit!

Making sure that key stakeholders clearly understand your message is very important. Just as important, is having clarity about what that message should be. We can help you define your key talking points and translate those into effective communications across multiple platforms.

Most prospects have done their research and made their decision before they ever contact you. This makes your digital strategy key to your success. How do you identify where your ideal customers are online and how do you reach them there? We can help you answer those questions.

Email is not dead! It is still a key component of any marketing campaign. The key is how to drive open rates, lift engagement, and not inadvertently get caught as a spammer. Our experienced team can help you realize those goals.

Digital marketing can be quite abstract. It takes place on your screen. But there are real people behind those screens. Events put you face to face with your ideal customers. Having an effective plan to be at the right events and meet the right people there is key. PeakPoint can bring its events experience to help get you in front of the right person in the right place.

You don't just want people to know that your business exists. You do want people to know that you exist and come down your lead funnel to a repeated sale. Growth marketing takes all of your platforms (events, advertising, email, social, website...) and ties them together into a coherent team all geared toward advancing your prospects to becoming customers.

Do you know how big your potential market really is? Do you know who all of your competitors are? Do you know all of your ideal customer's personas? A robust market research team, like that at PeakPoint can help you answer those questions and approach your market with intelligence.

You don't buy ads and interact with the media where you can, rather you do it where it fits with your plan. PeakPoint can help you develop a solid customer driven plan and then implement it across the most relevant media platforms.

People seem to spend as much time in the digital world as they do IRL. Reaching the right person, at the right time, in the right place takes intentionality and a rigorous program that combines psychology with analytics. PeakPoint operates at that intersection and can help you accelerate your advertising program.

Sometimes the most meaningful thing is to put something physical and tangible in a prospect's hands. Printed collateral gives a very real artifact that people can see and interact with. Print advertising goes in places where people linger. PeakPoint can help you with both.

Public relations is all about the strategic approach to managing perception of your business. PeakPoint can partner with you define your messaging, audience, and target platforms. We can also help you fully implement your PR strategy.