DTC Growth for Drinks, Beauty, Wellness & CPG Brands - KIND Co.

We care about community and engagement, not vanity metrics. Building an audience of brand champions is one of the most valuable things a brand can do. We help to make that happen with strong engaging storytelling and powerful creatives using the latest tactics. We look to collaborate with our conscious content creator community to produce content and create conversations with their engaged communities. Our work has won awards, been featured on TV, and magazines and created Amazon bestsellers! Full Social Media Management Community Management Influencer and Creator Management YouTube and IGTV Series Podcast Management Content Creation & Planning Influencer Syndication Brand Ambassador Programmes Our Process: 1. Diagnosis Auditing your business and its existing marketing channels is the most important first step to identifying areas for growth. To do so, we analyse your brand alongside existing data such as; your website performance, customer demographics, marketing campaign results, social media activity and more. 2. Strategic Planning & Foundations Your personalised diagnosis has taught you what problems your business has. Now it’s time to strategise how you fix them. We ensure that all your integrations, tracking and analytics are set up correctly to inform data-based decisions going forward, growing your business and preparing it for fresh traffic. 3. Asset Creation Based on the results of our diagnosis phase, our specialist team will set about creating the perfect assets for your business. Designed to be dynamic and engaging for your target audience. It is always tailored to your business needs which ensures we capitalise on any specific events, trends or significant moments in your industry. 4. Test & Optimise phase Now it’s time to review the accumulating data. This is where the identification of your best performing variables takes place, meaning we can start optimising for sustainable, efficient performance. It’s important to capture sufficient data to make informed decisions and establish target metrics throughout the acquisition funnel in preparation to scale. 5. Scale phase At this point in your growth process you’ll be exceeding your target KPIs. You’ll understand your growth curves, and have prioritised where and what to spend your budget on. You’re scaling towards revenue goals and maintaining brand consistency while doing it!

Our Full-Service Growth teams combine multiple channels and services under a single, purposeful-profit focused strategy. That’s because sustainable growth happens when you’re taking the health of your entire business into account, not just the ROI of a single channel. We understand that digital marketing for purpose-led brands must take a holistic approach. We develop and implement digital marketing strategies that will convert conscious consumers into lifelong ambassadors. We consider the full life cycle of a business's product and/or service in order to develop a bespoke growth strategy that will scale the business and its impact. Depending on the business stage, purpose and target goals, this service can include PPC Strategy, Ecommerce Optimization, Subscription models, Loyalty Programmes, Conversion rate optimization. You can view us as an extended marketing arm to your business. Our Roadmap: Diagnosis Auditing your business and its existing marketing channels is the most important first step to identifying areas for growth. To do so, we analyse your brand alongside existing data such as; your website performance, customer demographics, marketing campaign results, social media activity and more. Strategic Planning & Foundations Your personalised diagnosis has taught you what problems your business has. Now it’s time to strategise how you fix them. We ensure that all your integrations, tracking and analytics are set up correctly to inform data-based decisions going forward, growing your business and preparing it for fresh traffic. Content Creation Based on the results of our diagnosis phase, our specialist creative team will set about creating the perfect content for your business. Our content is designed to be dynamic and engaging for your target audience. It is always tailored to your business needs which ensures we capitalise on any specific events, trends or significant moments in your industry. Test & optimise phase Now it’s time to review the accumulating data. This is where the identification of your best performing variables takes place, meaning we can start optimising for sustainable, efficient performance. It’s important to capture sufficient data to make informed decisions and establish target metrics throughout the acquisition funnel in preparation to scale. Scale phase At this point in your growth process you’ll be exceeding your target KPIs You’ll understand your growth curves, and have prioritised where and what to spend your paid performance advertising on. You’re scaling towards revenue goals and maintaining brand consistency while doing it!

🚀 Our advertising campaigns build and boost brand awareness, increase web traffic and drive conversions for our clients. Recent results include a 44x ROAS (Return On Ad Spend) within 7 days. We manage the entire process. We will establish objectives and targets, strategise and develop the engaging ad creatives. The agility offered by Meta, TikTok and Pinterest ads allows us to constantly test and optimise our strategy to deliver the best results, and give you the most ‘bang for your buck’.

Looking for valuable credibility in the form of third-party endorsement for your brand? This retained service allows us to respond to ongoing feature requests from journalists across all the top media outlets. Previous media coverage includes The Times, Vogue, GQ Magazine, BBC, Mail Online, Stylist and many more.

Your brand identity is more than just a logo. It must reflect your values and inspire your target audience to take action. We help you develop and implement a unique visual language that aligns with your product and/or service. We can clarify, define and integrate your brand DNA, brand values, brand positioning, key messaging and target audience across all channels. Your brand will be ready to enhance user experiences and your sustainable goals.

With both your commercial and sustainable goals guiding the way - we help design and build high-converting, carbon neutral websites. Our team of specialists have extensive experience in making businesses successful online, across multiple sales channels. We understand that your ecommerce presence isn’t static and should be reactive to your growth. This is why we ensure that it is built in a functional and responsive way that you as the founder understands and that customers love. We’ve created two Amazon bestsellers and multiple 6 figure weeks for purpose-driven direct to consumer brands. The experience we have has been built from years of building and scaling our own internal brands.