Branding & Positioning
€5,000.00
Duration: 30 min
Adchitects helps companies shape how they look, sound, and stand out — whether that means refreshing an existing identity or building a brand from scratch. Their creatives work within existing guidelines or develop new brands, ensuring the digital presence feels professional and engaging, and they often help clients shape and evolve their brand guidelines as part of the engagement. A good example is Closet Factory, where the team refreshed the branding to evoke high-end, classy solutions — pairing the elegant serif Orpheus Pro for headlines with the low-contrast sans-serif Red Hat Display, and combining beige and brown tones with teal green to signal open communication and clarity. Because branding sits right next to their design and development work, positioning decisions feed directly into the visuals, UX, and messaging — so the identity actually shows up in the product, not just a style guide.