MY AGENCY AND I

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<p><strong>GLOBAL BRAND DESIGN</strong></p><p><strong>Strategic consulting - Creativity - Production and operational - Project management</strong></p><p><em>To build, through design, brands and solutions that are useful, aesthetic, and economically viable, in connection with human needs, taking into account their uses and interactions, the context, the challenges, and the resources. </em></p><p> • • •</p><p></p><p><strong>A brand is a powerful intangible lever to help companies face contemporary challenges and issues. </strong></p><p>The objective of My Agency &amp; I is to help SMEs and mid-sized companies structure and develop theirs, through design, a vector of its potential perspectives and future actions.</p><p><strong>Its mission:</strong> to build and develop your brand with relevance, uniqueness, strength, and coherence, in line with its DNA, its values, and its commitments, in service of your ambitions and your business development.</p><p></p><p>• • •</p><p></p><p>Since 2011, “My Agency &amp; I” has been a hybrid structure, operating in an open ecosystem, serving your company and your brands.</p><p>Oriented towards consulting and production, creativity and relevance, concept and pragmatism, it accompanies you with insatiable curiosity in identifying your core positioning and highlighting your uniqueness and strengths. </p><p>My Agency and I helps you stand out in your competitive environment and evolve in coherence with your DNA, your heritage, and your corporate and brand personality. It constantly seeks creative, refined, and unique associations that reveal the essence of the brand with meaning, rigor, and humanity.</p><p></p><p>Through qualified professional partners with complementary expertise, My Agency and I builds a 100% tailor-made team for a global mission that is adapted, modular, and structured for you, according to your requirements and ambitions, and the scope and needs of your project.</p><p>A single point of contact – project manager – and a team of expert professionals in their specialty, ready to challenge themselves and you to build your brand with meaning, foresight, efficiency, and creativity.</p><p></p><p>• • •</p><p></p><p><span style="text-decoration: underline;"><strong>For which sectors does My Agency &amp; I work?</strong></span></p><p><em><strong>Those that nourish:</strong></em> Food industry, fine groceries, beverages</p><p><em><strong>Those that cultivate connections, knowledge, arts, and know-how:</strong></em> Arts, culture, artistic crafts, leisure, hospitality, tourism </p><p><em><strong>Those that protect and care:</strong></em> Health, care, and well-being, services for the elderly and for early childhood</p><p><em><strong>Those that serve positive, inclusive, and ethical societal development:</strong></em> Business services, public services, services for individuals</p><p></p><p>• • •</p><p></p><p><span style="text-decoration: underline;"><strong>What subjects?</strong></span></p><p></p><p><strong>Brand Strategy and Global Design</strong></p><p>Strategic positioning, brand pillars, and platform </p><p>Ideation, concepts, and creative deployment</p><p>Brand territory, universe of expression, and creative style</p><p>Naming</p><p>Brand branding and claim</p><p>Copywriting, storytelling, brand content</p><p>Web</p><p><strong>Product and Customer Culture</strong></p><p>Benchmarking, mood boards, and positioning</p><p>Product naming</p><p>Packaging</p><p>Product range segmentation and development</p><p>In-store merchandising support and signage</p><p><strong>Communication</strong></p><p>Employer branding and corporate communication</p><p>Content strategy and copywriting</p><p>Visual creation</p><p>Social media</p>