<p>For more than a decade the cohort.digital crew has helped clients build smart media strategies and managed paid ad campaigns of all types. Our media experts work with both ad agencies and in-house marketing teams. We can serve as their internal media planning/execution team or collaborating with their ad agency. Because we focus solely on media strategy and advertising placements, were always thinking ahead and bringing the best media solutions to the table. </p><p></p><p>Our goal is to efficiently and effectively buy the right ad placements to get our client's brand messaging in front of their target audience at the right time. We don't settle with providing results that are in line with industry averages we're constantly exceeding those, and continually competing to beat what we did last time, every time. </p><p></p><p>We specialize in:</p><ul><li>Digital advertising including search ads, social media ads, banner/video ads, CTV/streaming video ads, streaming audio/podcast ads and digital out-of-home placements</li><li>Traditional advertising including broadcast/cable ads, radio ads, magazine and newspaper ads, and billboards/out-of-home placements</li></ul>
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Digital Marketing
Branding & Advertising
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We had a wide breadth of experience placing ads in the following online platforms: Google, Meta, Bing, LinkedIn, Snapchat, TikTok, Twitter, Reddit and with other programmatic partners. This includes banner, carousel and video ads, search ads, Shopping ads, Performance Max ads, Connected TV/OTT ads, streaming audio and podcast ads, native ads, geo-fencing ads and digital out-of-home ads.
We develop custom strategies to fit our client's goals, target audiences, budgets and timelines. Each plan we build is unique, but informed by years of experience and a deep understand of the best ways to get in front of your audience.
You bring the ads. We'll bring the strategy to implement those ads to make sure they're in front of your target audience when it matters most. Our strategies come with targeting layers and tracking mechanisms so we can watch exactly how your campaign performs in realtime (where possible) and make agile changes to lean into the ads and placements that are performing best. This helps ensure you're getting the best bang for your advertising dollars.
While our agency initially focused on digital ad placements, we know folks encounter meaningful ads in real life too. Our job is to understand what mix of ads will best work for your brand's message and goals. We'll bring the most cost effective mix of online and offline ad placement recommendations to the table. Our traditional advertising expertise covers broadcast and cable TV ads, radio ads, magazine and newspaper ads, and billboard and other out-of-home placements.
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