<p>No More Parachutes is a ‘cut loose from the known’ impact-minded strategic and creative agency that specialises in sport, culture, style and positive-living.</p><p></p><p>Led by ex-Nike Creative Director Wai Lau, we’re a fully remote team, with small-agency nimbleness but a big-agency network and senior expertise. </p><p></p><p>Our leadership team have worked both brand-side and agency-side and draw from a collective of decades of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. So we understand the pragmatics of balancing commercial realities with high-level creative ambition. Our approach is a partnership-minded one and we like to build long-term supportive collaborations. Our intention is always to leave a legacy of success and culturally-positive impact in our wake. </p><p></p><p>We lead all the stages of creativity from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from large scale projects (brand strategies and identities; major brand campaigns and events; product ideation and launches) to one hit wonders (including design, campaign and retail executions including documentaries, films and animations).</p>
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Digital Marketing
Branding & Advertising
Content Marketing
Video Production
E-commerce Marketing
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Our team are highly experienced with brand design. We cover the full remit from initial strategic foundations (grounded in solid market insights) through to concepting and the realisation of all graphic design elements as well as copywriting. We have created brand identities and brand guidelines for product ranges (within Nike and Dr. Martens) and for smaller startup and scale-up brands (including Veri).
We believe that impactful marketing needs elevated creative built on the basis of solid strategic foundations. Everything we do has purpose and intent, relating to the cultural context of the brand as well as the commercial ambition.... but without a high bar of creative excellence, ideas tend to fall flat and won't resonate with people.
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