Mediabrands Marketing Sciences

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<p><strong>About Mediabrands Marketing Sciences</strong><br>Mediabrands Marketing Sciences, led by Menno van der Steen, measures the effectiveness of marketing and media investments for clients of Initiative, UM, Super Digital, and Traffic4U.</p><p><strong>Services</strong><br>Continuous and ad hoc research, social media buzz-tracking, and combining and analyzing large datasets to create insight and predictability.</p><p><strong>Approach</strong><br>Experienced econometricians build models that reveal relationships within datasets so that effects can be predicted and investments optimized.</p><p><strong>Value Proposition</strong><br>From determining sales drivers and ROI to estimating competitive and seasonal effects: Mediabrands provides tools and insights for fact-based, performance-driven advertising.</p><p><strong>Contact</strong><br>For those who want to make media investments measurable and predictable, Mediabrands offers the necessary expertise and methods.</p>