Media Planning

As a UK brand activation agency, iMP plan, produce and deliver brand activations that turn ideas into action. We combine strategy, creative and logistics to put your product into people's hands, your brand in their memory, and your story into their feeds. Whether it's a targeted pop-up, an immersive installation or a nationwide roadshow, our brand activations are built around clear objectives - trials, sign-ups, content and sales uplift.

A successful experiential event blends immersive storytelling with flawless execution and genuine human interaction. At iMP, we create brand experiences that engage audiences on an emotional level, combining striking creative design with professional experiential staff who bring campaigns to life. From pop-ups in busy shopping centres, to nationwide roadshows, we focus on making every detail count so your brand leaves a lasting impression.

As one of the UK's leading experiential marketing companies, iMP brings creative concepts to life; from branded pop-ups and roadshows, to large-scale events and exhibitions. As a specialist brand experience agency, we design activities that audiences don't just see, but actively engage with. This approach drives awareness, loyalty and word-of-mouth, making experiential marketing one of today's most effective tools.

A strong, strategic campaign focuses on several key factors. They may seem obvious, but it's the combination of these elements - the aggregation of marginal gains - that drives meaningful results: Target audience - understanding your target audience is important, but it's not the only factor. The more people who try your product/service, the more potential new customers you create. Clear KPIs - set measurable goals for your campaign. Know how many samples you may want to distribute and their cost to the business. Great logistics - effective logistics are crucial for the smooth delivery of a campaign. While there are many moving parts, a clear, streamlined process ensures success.