Branding & Positioning
Wir schärfen Verlagsmarken praxisnah: Positionierung, Wertversprechen und Zielgruppendialog, basierend auf Verlagskenntnis, diverser Perspektiven und menschenzentrierter Methodik.
<p><strong>Who we are</strong></p><p>Heinold & Friends is a consulting and support team for publishers and media companies based in Hamburg. The company addresses the pressing issues of publishers who need to develop new products and business models while simultaneously making internal capacities, processes, and culture future-proof. A practical, appreciative approach is at the core of this.</p><p><strong>Core competencies and services</strong></p><p>Heinold & Friends supports publishers in developing new products and business models, as well as in prioritizing and structuring additional tasks. The team also focuses on building relevant competencies, optimizing processes, and fostering a more flexible, open corporate culture. Another key area is consulting on strategies for attracting and retaining new talent.</p><p><strong>Approach and methodology</strong></p><p>The team works hands-on, using a modern toolkit to make existing knowledge within the system visible and effective. The consultants work closely with managers and employees – always on an equal footing and with the goal of developing concrete, actionable steps. The diversity of backgrounds within the team allows for flexible adaptation to the different requirements of medium-sized media companies as well as large publishing groups.</p><p><strong>Differentiators</strong></p><p>Heinold & Friends combines practical publishing knowledge with an appreciative approach influenced by Positive Psychology. The combination of industry-specific experience, pragmatic work, and a focus on people and culture creates sustainable changes that can be embraced and further developed internally.</p><p><strong>Conclusion</strong></p><p>For publishers looking to grow, realign, or increase their innovative strength, Heinold & Friends offers concrete support: practice-oriented, diverse, and human. Interested teams and managers are invited to initiate a dialogue and plan the first steps together.</p>
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Digital Marketing
Branding & Advertising
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Wir schärfen Verlagsmarken praxisnah: Positionierung, Wertversprechen und Zielgruppendialog, basierend auf Verlagskenntnis, diverser Perspektiven und menschenzentrierter Methodik.
Wir begleiten Verlage bei der Entwicklung neuer Produkte und Geschäftsmodelle, nutzen hands-on-Methoden, Priorisierung und internen Kompetenzaufbau für nachhaltige Markteinführung.
Wir strukturieren Produktmanagementprozesse, priorisieren Roadmaps und qualifizieren Teams, damit Verlage Produkte effizient umsetzen und intern getragen weiterentwickeln.
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