Online Advertising
€5,000.00
Duration: 30 min
Online Advertising Capabilities 1. Paid Social Advertising Platforms: Meta (Facebook, Instagram, Threads), TikTok, Snapchat Capabilities: -Full-funnel campaign strategy (awareness → acquisition → retention) -Audience segmentation & targeting (lookalike, custom, interest, behavioral) -Dynamic creative testing (videos, carousels, UGC, influencer content) -AI optimization for scalable ROAS 2. Paid Search & SEM Platforms: Google Ads, YouTube Ads Capabilities: -Search campaigns for high-intent DTC customers -Display & retargeting campaigns -Shopping campaigns (Google Shopping, Performance Max) -Conversion tracking and attribution 3. Email & SMS Marketing Capabilities: -Automated flows (welcome, cart abandonment, post-purchase) -Segmentation & personalization -Campaign A/B testing for open rate, CTR, and conversions -Retention and LTV optimization 4. Conversion Optimization & Landing Pages Capabilities: -Shopify/Shopify Plus web design & CRO -Funnel optimization & checkout improvements -A/B testing for headlines, CTAs, and layouts -Full funnel tracking & reporting 5. Creative Production & UGC Capabilities: -High-volume UGC content creation (video, static, story ads) -Influencer integration & paid partnerships -Story-driven ad campaigns for DTC brands -Rapid iteration to find top-performing creative 6. Analytics & Data-Driven Optimization Capabilities: -Real-time dashboard reporting for ROAS, CAC, LTV -Conversion API (CAPI) integration for Meta & Google -Advanced audience & funnel analytics