Online Advertising
Online Advertising
<p>Ready to expand outside of your current markets, but aren’t quite reaching your full potential? You’re not alone.</p><p></p><p>Meet Company X, a multinational company that was interested in strengthening their globalization efforts.</p><p></p><p>Like most expanding companies, their first thought was focusing on regions with strong economies.</p><p></p><p>In order for that to work, they knew they needed to involve some degree of language localization, but how? How can they maximize their multilingual marketing efforts in order to achieve strong results in their target regions?</p><p></p><p>They started with a basic website translation and waited for the results to roll in.</p><p></p><p>But all that came were crickets…</p><p></p><p>Company X realized that native language experts were essential if they wanted to engage and convert the person on the other side of the screen. They realized that rather than using direct (often inaccurate) translations, they needed to understand the difference in idioms, phrasing, and intent that translation tools don’t offer.</p><p></p><p>In a nutshell: pure translations don’t bring sales.</p><p></p><p>And that’s where AS Marketing’s native language marketing experts come in.</p><p></p><p>We’re here to help you generate true international business growth with multi-language personalization across specific regions.</p><p></p><p>AS Marketing is a team of 40+ international marketing experts located in cities across the globe. We understand that the old way of “blanket globalization with translation” doesn’t bring the results you need for true international success.</p><p></p><p>Basic translations are the old equivalent of billboard marketing. Yeah, your audience might see your brand, but are they going to take action? Probably not.</p><p></p><p>The new “globalization” is personalization across specific regions in your target audience’s native language. This allows you to create targeted messaging that actually resonates with your local target audience.</p>
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