Media Planning

inBeat is a creative growth agency that helps brands connect with audiences and drive measurable business growth through performance-led creativity. As part of Fieldtrip, we blend strategic thinking with executional excellence to build scalable growth engines for ambitious brands. Our Approach We believe creative is the primary driver of modern growth. Every asset we produce is designed to perform—across paid media, organic channels, and the full customer journey. We don’t ship one-off campaigns; we build repeatable creative systems grounded in data and continuous testing.

We specialize in data-driven influencer marketing strategies powered by nano and micro-influencers. Our team manages end-to-end influencer campaigns, including sourcing, vetting, hiring, content creation, incentive design, and performance reporting. By leveraging a curated network of high-performing creators, we help brands drive measurable growth through authentic social proof, UGC production, paid amplification, and ROI-focused influencer activations across Instagram, TikTok, and YouTube.

We build performance-driven social media systems that turn content into scalable growth engines. inBeat combines high-converting creator content with paid social amplification to drive measurable business results across Instagram, TikTok, Facebook, and emerging platforms. Our approach goes beyond community management, we focus on conversion-focused content strategy, UGC production, paid social optimization, and continuous testing frameworks to maximize ROI. From creative direction and video production to analytics and performance scaling, we transform social media into a full-funnel acquisition channel. We help brands grow faster by aligning organic presence, influencer content, and paid media into one unified performance strategy.

We design and scale performance-driven growth engines for ambitious brands. Our growth marketing engagements combine paid media strategy, creative experimentation, funnel optimization, and advanced analytics to drive measurable revenue impact. Rather than executing isolated campaigns, we build repeatable acquisition systems grounded in continuous testing, data-backed decision-making, and incrementality modeling. From channel identification and go-to-market strategy to conversion rate optimization and lifecycle growth, every initiative is engineered to maximize ROAS, improve customer lifetime value, and unlock scalable revenue expansion. By integrating performance creative, media execution, and analytics infrastructure, we transform marketing from a cost center into a predictable growth engine.