Wgr Communication

À propos

<p><strong>Presentation</strong><br>WGR is a global communication consulting agency, creating value since 1993. Exclusively owned by its three founders — Alain Wannaz, Geoffrey Genest, and Nicolas Rochat — the agency relies on a proven reputation and experience to position companies, products, and institutions. WGR handles both global and partial mandates, with a clear mission: to bring out a unique and distinct expression for each client.</p> <p><strong>Services and expertise</strong></p> <p><strong>Strategic consulting:</strong> analysis and definition of action areas based on context, objectives, and brand values, with a clearly defined image and awareness objective.</p> <p><strong>Graphic design:</strong> creation of original and specific concepts, covering both digital and traditional media. Verbal and visual formatting is designed to be coherent and memorable.</p> <p><strong>Media planning:</strong> effective implementation of the communication system, organization of production and distribution work, and development of a strategic media mix plan adapted to objectives.</p> <p><strong>Operational management:</strong> mandate administration, production and distribution monitoring, performance control and evaluation. The agency conducts impact studies, competitive intelligence, awareness and image post-tests, as well as audience measurements.</p> <p><strong>Approach</strong><br>WGR favors a modular and tailor-made approach: each mandate is addressed in four complementary stages that ensure strategic coherence and operational rigor. This method allows us to support clients from initial analysis to post-broadcast evaluation, ensuring message relevance and system effectiveness.</p> <p><strong>What sets WGR apart</strong><br>Its longevity, the continuity of its governance by its three founders, and proven experience on varied mandates are major assets. The agency emphasizes the creation of original and measurable concepts, and the ability to make its clients' work 'speak' in their own spaces of expression.</p> <p><strong>Conclusion</strong><br>WGR offers complete and adaptable expertise for those seeking to clearly position their brand and measure the impact of their communication. The agency remains available to develop strategic and operational responses, depending on the scope of the requested mandate.</p>