The Obsidian Co.

Strategy Platform-specific, audience guided, and result-driven by nature. Each social media platform serves a different purpose for your audience and there is no “one size fits all” approach. We create specific plans, tailored to each platform, its audience, and purpose resulting in success stories. Management Channel tested, brand approved, people desired. Daily social media management includes ideal usage of each platform’s marketing tools. Through rapid experimentation, multivariate testing, and optimisation, we implement the best tactics to achieve your marketing goals. Ads Every channel matters. We leverage every platform to engage the most suitable audiences and tap into evolving ones using the latest tools and privacy-forward strategies. Not every channel is a match for every brand. We start small and grow fast. Influencer Marketing Collaborate with the new generation’s stars! Influencers are social media users and other content creators who influence communities. Utilise the niche community of influencers to maximise brand awareness and improve customer acquisition rates. Content Creation Allow your content to stand out through the plethora of information. Create relevant content and cement your position as a go-to destination for your customers, whether it be for entertainment, education, or inspiration.

Copywriting Mediocre copywriting is bad copywriting. Show value and product/service benefits most attractively through amazing, engaging, and impactful copywriting.

Social Media Ads Every channel matters. We leverage every platform to engage the most suitable audiences and tap into evolving ones using the latest tools and privacy-forward strategies. Not every channel is a match for every brand. We start small and grow fast. PPC Ads We focus on keywords that convert. By deeply understanding your marketing objectives, we distinguish the type of traffic you need and apply data-driven strategies to achieve your goals. Conversion is the cornerstone of what we do.

Videography/Photography 90% of the information transmitted to the brain is visual. 65% of the population are visual learners. Visually communicate a product or service the way it deserves, and soon enough customers who value quality and are willing to pay for it will be captivated. Brand Identity Design An identity is a brand’s set of visual elements. Complement and reinforce the existing reputation of a brand with the creation of a logo, colors, fonts, icons, letterhead, business cards, envelopes, packaging, and email signatures; all communicating the same clear and consistent values. Bespoke Productions Why create boundaries that don't need to exist? Bespoke is the art of custom-made services tailored to a company's needs. Allow the unique personality of a product or a service to reflect through your next brochure, banner, or billboard.

Email Marketing Personalised, purposeful, and converting. One of the most powerful digital marketing tools regarding effectiveness and ROI. Monetize your email database by distributing content for lead generation, sales, lead nurturing, and customer retention.

Building a website without SEO is like building a road without direction. SEO with us means more than just interfering with title tags and keywords. We create custom, scalable SEO solutions based on data without guesswork.