Raw

À propos

<p><strong>Who is Raw?</strong><br>Raw is an e-commerce agency based in Lausanne, founded in 2020 by an entrepreneur who understood the operational and financial challenges of online commerce. The agency focuses on profitable brand growth by combining performance-oriented creativity with precise media buying on key platforms.</p> <p><strong>Services &amp; Expertise</strong><br>Raw offers a service centered on two main areas of expertise: the production of high-performing creatives and data-driven advertising management. The team designs creative formats intended to convert (not to win awards), and manages campaigns on Meta, Google, and TikTok by leveraging the best available performance insights. Additionally, Raw provides full-funnel expertise and an e-commerce vision to advise on the entire digital ecosystem.</p> <p><strong>Methodology</strong><br>Raw's approach is based on an entrepreneurial vision: every budget is managed as if it were their own. Decisions are guided by data, iterative testing, and clear prioritization of levers that generate profitable revenue. Creative production is integrated into the media process to reduce time-to-market and improve the signal to advertising algorithms.</p> <p><strong>Results &amp; Criteria</strong><br>The figures speak for themselves: over €4.2M in ad spend managed on Meta, over 35 brands supported, 3 to 5x ROAS on their campaigns, and over 800 high-performing creatives produced. Raw primarily supports brands that generate at least €30K in monthly revenue, invest over €5K/month in advertising, and aim for ambitious and profitable growth.</p> <p><strong>What Sets Them Apart</strong><br>Raw stands out for its budget transparency, entrepreneurial orientation, and focus on real performance. The agency doesn't aim for creative vanity; it seeks measurable impact. Raw positions itself as a strategic partner rather than a mere service provider, prioritizing long-term collaborations and continuous optimization.</p> <p><strong>Ready to Transform Your E-commerce?</strong><br>If you're looking for a partner to structure profitable and sustainable growth, Raw offers a strategic call to assess your potential and define the first steps.</p>