SEO
1. Topical SEO, not Keyword SEO At Passionfruit, we focus on Topical SEO through which we build clusters of keywords and target user intent. Rather than tracking 30 to 100 keywords and stuffing them on our pages, we build strategies for 2.5K+ keywords on average and create topical clusters. These clusters help us strategically target user intent and create an impact at a much larger scale than was previously possible. 2. Competitor Evaluation By evaluating organic and key strategic competitors, we are able to benchmark performance and internal requirements in a more targeted fashion. Our team of experts focuses on this analysis on a weekly basis to drive strategic decisions on content, goal setting, and page structure to improve performance. 3. AI SEO AI search and AI snippets are becoming increasingly popular. We have the first-of-its-kind tool to gather this data across platforms and target AI results shown on Google, Perplexity, or GPT. This insight has helped us lift visibility and high-intent traffic across platforms for our clients beyond the typical blue link. This white space in the market prevents us from being impacted by competing ad spends and builds a long-lasting impact for our clients. 4. KPI Tracking by Query We have built the first-of-its-kind tool for Paid channels that aggregates and analyzes data to track exactly how much conversion each organic query is driving, even for organic unpaid search. This helps provide clear visibility to our clients on what matters and ensures our team focuses on strategic growth, not just mere position improvements. 5. Science-Backed SEO We track every change made on each URL daily. This data is then merged with organic performance data to help our AI model isolate why we are seeing the performance we are. This one-of-a-kind causal relationship helps us identify key activities that can drive sustained long-term impact for clients.