Laet'improve

À propos

Is your SaaS platform losing customers every month? You’re losing sales—not because your product is bad, but because your target audience doesn’t understand it. 80% of churn in B2B SaaS comes from avoidable friction: - Confusing onboarding - Hidden features - Non-optimized user journeys I’m Laetitia, a UX/UI Designer specializing in B2B SaaS, and I help companies transform their interfaces into drivers of acquisition and retention. My pragmatic, results-oriented approach: 1️⃣ Research and analysis phase: user interviews, behavioral analytics, field observation, surveys 2️⃣ Optimization of critical user journeys that lead to drop-off 3️⃣ User testing and iterations until field validation + measurable ROI My results? • -5% churn rate and +3 NPS points (Axonaut, a B2B SaaS platform for small business and SME management) • Compelling MVP: acquisition of new key account clients, including a national space agency (Alter Technology) • Significant sales increase on a high-impact B2B marketplace (Upcyclothe) What sets me apart: • RGAA-compliant accessible interfaces (legal compliance + 15% larger audience) • Eco-design (reduced environmental impact + CSR argument) • Proven ROI within the first 3 months Then let’s talk! 📞 Schedule your call and get a free audit: https://calendly.com/laetimprove/audit-express-ux