Legacy DNA Marketing Group

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<p>Fueled by decades of industry exposure and life-long study, Dr. Roxie created Legacy DNA and “The Health Innovators Show” to address a volatile and rapidly evolving healthcare market, while also feeding a growing desire to improve the lives of those who benefit from that same market: the patients.</p><p></p><p>Healthcare companies are faced with commoditization and changing market conditions like industry reform and advances in medicine and technology on a near-daily basis. Navigating that environment is highly complex and filled with uncertainty. </p><p></p><p>If you’re a healthcare leader trying to commercialize an innovation, you might be facing a whole different set of obstacles. Dr. Roxie wrote the book – literally – on How Health Innovators Maximize Market Success, and then she took it a step further and developed “The Health Innovators Show.”</p><p></p><p>The Health Innovators Show is a podcast and video show about the leaders, influencers, and early adopters who are shaping healthcare and digital health. She brings the voices of those who’ve been through the healthcare innovation commercialization gauntlet right to you, the listener – the innovator.</p><p></p><p>There’s a lot that can go wrong if you’re not prepared. Data shows approximately 95% of new product innovations brought to market fail to reach an adequate level of customer acceptance and financial performance. Entrepreneurs already have a lot on their plates, and internal marketing teams don’t usually have the bandwidth or the commercialization expertise to successfully bring a product to market.</p><p></p><p>That’s why we’re here: to give brands the tools they need to survive in a rapidly changing marketplace, to help solve the healthcare commercialization gaps, and to ensure health innovators can successfully bring their products to market.</p>